[Storika](https://www.storika.ai/)/TikTok benchmarks

![TikTok creator benchmarks by country and category - Storika](https://www.storika.ai/_next/image?url=%2Finsights%2Fink%2Ftiktok-creator-benchmarks.jpg&w=3840&q=75)

Data insights

# TikTok creator benchmarks by country and category

Compare follower counts, engagement rates, and average views across 1,089 data-backed benchmark groups. Every published group includes at least 30 distinct public creator profiles.

41 countries537 normalized category setsUpdated October 13, 2026[Read the methodology](https://www.storika.ai/benchmarks/methodology)

## Benchmarks by category

Global rollups per normalized creator category; each page lists the category's eligible countries and multi-category combinations. Some profiles carry a shorter alternate category tag, such as Beauty rather than Beauty & Personal Care. Those groups are kept separate and marked (alternate tag).

-   [AI & Technologyn=665](https://www.storika.ai/benchmarks/category-ai-and-technology)
-   [Architecture & Constructionn=79](https://www.storika.ai/benchmarks/category-architecture-and-construction)
-   [Arts & Craftsn=103](https://www.storika.ai/benchmarks/category-arts-and-crafts)
-   [Automotiven=734](https://www.storika.ai/benchmarks/category-automotive)
-   [Beauty (alternate tag)n=1,798](https://www.storika.ai/benchmarks/category-beauty)
-   [Beauty & Personal Caren=8,257](https://www.storika.ai/benchmarks/category-beauty-and-personal-care)
-   [Books & Literaturen=47](https://www.storika.ai/benchmarks/category-books-and-literature)
-   [Business & Financen=483](https://www.storika.ai/benchmarks/category-business-and-finance)
-   [Culture & Entertainmentn=5,081](https://www.storika.ai/benchmarks/category-culture-and-entertainment)
-   [Education & Learningn=276](https://www.storika.ai/benchmarks/category-education-and-learning)
-   [Fashion (alternate tag)n=277](https://www.storika.ai/benchmarks/category-fashion)
-   [Fashion & Stylen=3,938](https://www.storika.ai/benchmarks/category-fashion-and-style)
-   [Food & Drinkn=2,817](https://www.storika.ai/benchmarks/category-food-and-drink)
-   [Gamingn=613](https://www.storika.ai/benchmarks/category-gaming)
-   [Health (alternate tag)n=57](https://www.storika.ai/benchmarks/category-health)
-   [Health & Wellnessn=1,942](https://www.storika.ai/benchmarks/category-health-and-wellness)
-   [Home & Livingn=3,226](https://www.storika.ai/benchmarks/category-home-and-living)
-   [Lifestylen=1,202](https://www.storika.ai/benchmarks/category-lifestyle)
-   [Misc.n=609](https://www.storika.ai/benchmarks/category-misc)
-   [News & Median=83](https://www.storika.ai/benchmarks/category-news-and-media)
-   [Other (alternate tag)n=126](https://www.storika.ai/benchmarks/category-other)
-   [Petsn=893](https://www.storika.ai/benchmarks/category-pets)
-   [Relationships & Familyn=772](https://www.storika.ai/benchmarks/category-relationships-and-family)
-   [Religion & Spiritualityn=417](https://www.storika.ai/benchmarks/category-religion-and-spirituality)
-   [Shoppingn=266](https://www.storika.ai/benchmarks/category-shopping)
-   [Sports & Outdoorsn=403](https://www.storika.ai/benchmarks/category-sports-and-outdoors)
-   [Tech (alternate tag)n=48](https://www.storika.ai/benchmarks/category-tech)
-   [Travel & Tourismn=538](https://www.storika.ai/benchmarks/category-travel-and-tourism)

## Browse by country

-   [Argentina8 eligible category groups  
    n=1,016 distinct profiles](https://www.storika.ai/benchmarks/country-ar)
-   [Australia19 eligible category groups  
    n=3,443 distinct profiles](https://www.storika.ai/benchmarks/country-au)
-   [Bangladesh1 eligible category group  
    n=352 distinct profiles](https://www.storika.ai/benchmarks/country-bd)
-   [Brazil26 eligible category groups  
    n=4,152 distinct profiles](https://www.storika.ai/benchmarks/country-br)
-   [Cambodia1 eligible category group  
    n=200 distinct profiles](https://www.storika.ai/benchmarks/country-kh)
-   [Canada10 eligible category groups  
    n=1,965 distinct profiles](https://www.storika.ai/benchmarks/country-ca)
-   [China8 eligible category groups  
    n=1,304 distinct profiles](https://www.storika.ai/benchmarks/country-cn)
-   [Colombia8 eligible category groups  
    n=1,523 distinct profiles](https://www.storika.ai/benchmarks/country-co)
-   [Egypt7 eligible category groups  
    n=1,125 distinct profiles](https://www.storika.ai/benchmarks/country-eg)
-   [Ethiopia1 eligible category group  
    n=404 distinct profiles](https://www.storika.ai/benchmarks/country-et)
-   [France15 eligible category groups  
    n=2,785 distinct profiles](https://www.storika.ai/benchmarks/country-fr)
-   [Germany15 eligible category groups  
    n=2,538 distinct profiles](https://www.storika.ai/benchmarks/country-de)
-   [Ghana2 eligible category groups  
    n=491 distinct profiles](https://www.storika.ai/benchmarks/country-gh)
-   [India7 eligible category groups  
    n=1,394 distinct profiles](https://www.storika.ai/benchmarks/country-in)
-   [Indonesia36 eligible category groups  
    n=5,556 distinct profiles](https://www.storika.ai/benchmarks/country-id)
-   [Iraq1 eligible category group  
    n=345 distinct profiles](https://www.storika.ai/benchmarks/country-iq)
-   [Italy12 eligible category groups  
    n=1,698 distinct profiles](https://www.storika.ai/benchmarks/country-it)
-   [Japan36 eligible category groups  
    n=6,771 distinct profiles](https://www.storika.ai/benchmarks/country-jp)
-   [Kenya2 eligible category groups  
    n=437 distinct profiles](https://www.storika.ai/benchmarks/country-ke)
-   [Malaysia23 eligible category groups  
    n=3,772 distinct profiles](https://www.storika.ai/benchmarks/country-my)
-   [Mexico36 eligible category groups  
    n=5,627 distinct profiles](https://www.storika.ai/benchmarks/country-mx)
-   [Morocco1 eligible category group  
    n=469 distinct profiles](https://www.storika.ai/benchmarks/country-ma)
-   [Myanmar (Burma)3 eligible category groups  
    n=499 distinct profiles](https://www.storika.ai/benchmarks/country-mm)
-   [Nepal5 eligible category groups  
    n=1,032 distinct profiles](https://www.storika.ai/benchmarks/country-np)
-   [Nigeria10 eligible category groups  
    n=1,511 distinct profiles](https://www.storika.ai/benchmarks/country-ng)
-   [Pakistan6 eligible category groups  
    n=1,094 distinct profiles](https://www.storika.ai/benchmarks/country-pk)
-   [Peru5 eligible category groups  
    n=862 distinct profiles](https://www.storika.ai/benchmarks/country-pe)
-   [Philippines38 eligible category groups  
    n=6,730 distinct profiles](https://www.storika.ai/benchmarks/country-ph)
-   [Poland5 eligible category groups  
    n=924 distinct profiles](https://www.storika.ai/benchmarks/country-pl)
-   [Russia9 eligible category groups  
    n=1,433 distinct profiles](https://www.storika.ai/benchmarks/country-ru)
-   [Saudi Arabia4 eligible category groups  
    n=795 distinct profiles](https://www.storika.ai/benchmarks/country-sa)
-   [South Africa7 eligible category groups  
    n=1,125 distinct profiles](https://www.storika.ai/benchmarks/country-za)
-   [South Korea37 eligible category groups  
    n=6,891 distinct profiles](https://www.storika.ai/benchmarks/country-kr)
-   [Spain30 eligible category groups  
    n=4,180 distinct profiles](https://www.storika.ai/benchmarks/country-es)
-   [Thailand40 eligible category groups  
    n=6,532 distinct profiles](https://www.storika.ai/benchmarks/country-th)
-   [Türkiye6 eligible category groups  
    n=983 distinct profiles](https://www.storika.ai/benchmarks/country-tr)
-   [Ukraine3 eligible category groups  
    n=817 distinct profiles](https://www.storika.ai/benchmarks/country-ua)
-   [United Kingdom45 eligible category groups  
    n=7,177 distinct profiles](https://www.storika.ai/benchmarks/country-gb)
-   [United States537 eligible category groups  
    n=199,065 distinct profiles](https://www.storika.ai/benchmarks/country-us)
-   [Venezuela6 eligible category groups  
    n=808 distinct profiles](https://www.storika.ai/benchmarks/country-ve)
-   [Vietnam18 eligible category groups  
    n=2,748 distinct profiles](https://www.storika.ai/benchmarks/country-vn)

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