[Storika](https://www.storika.ai/)/[TikTok benchmarks](https://www.storika.ai/benchmarks)/[Brazil](https://www.storika.ai/benchmarks/country-br)/Beauty & personal care + shopping TikTok data benchmark # TikTok creator benchmarks: Brazil beauty & personal care + shopping Among 286 eligible public TikTok creator profiles in Brazil tagged Beauty & Personal Care + Shopping, the median profile has 8,892 followers, 0.58% engagement, and 2,325 average views. n=286 distinct creator profiles. Updated October 13, 2026. | Metric | 25th percentile | Median | 75th percentile | | --- | --- | --- | --- | | Followers | 6,893 | 8,892 | 19,450 | | Engagement rate | 0.19% | 0.58% | 7.05% | | Average views | 423 | 2,325 | 23,113 | ## Other categories in Brazil | Benchmark group | Creators | Median followers | Median engagement | Median views | | --- | --- | --- | --- | --- | | [Beauty & Personal Care + Fashion & Style](https://www.storika.ai/benchmarks/br-beauty-and-personal-care-plus-fashion-and-style) | 370 | 16.7K | 1.31% | 9.1K | | [Culture & Entertainment + Fashion & Style](https://www.storika.ai/benchmarks/br-culture-and-entertainment-plus-fashion-and-style) | 144 | 28.1K | 2.27% | 17.1K | | [Home & Living](https://www.storika.ai/benchmarks/br-home-and-living) | 135 | 8.2K | 2.09% | Not available | | [Beauty & Personal Care](https://www.storika.ai/benchmarks/br-beauty-and-personal-care) | 127 | 11.4K | 1.37% | 5.9K | | [Fashion & Style + Shopping](https://www.storika.ai/benchmarks/br-fashion-and-style-plus-shopping) | 113 | 18.7K | 0.72% | 12.2K | | [Culture & Entertainment](https://www.storika.ai/benchmarks/br-culture-and-entertainment) | 106 | 27.4K | 4.14% | Not available | | [Lifestyle](https://www.storika.ai/benchmarks/br-lifestyle) | 101 | 6.1K | 5.37% | Not available | | [Culture & Entertainment + Sports & Outdoors](https://www.storika.ai/benchmarks/br-culture-and-entertainment-plus-sports-and-outdoors) | 97 | 32.6K | 9.60% | Not available | ## Beauty & personal care + shopping in other countries | Benchmark group | Creators | Median followers | Median engagement | Median views | | --- | --- | --- | --- | --- | | [United States](https://www.storika.ai/benchmarks/us-beauty-and-personal-care-plus-shopping) | 7,842 | 12.8K | 0.09% | 1.1K | | [South Korea](https://www.storika.ai/benchmarks/kr-beauty-and-personal-care-plus-shopping) | 523 | 13.4K | 0.19% | 3.5K | | [United Kingdom](https://www.storika.ai/benchmarks/gb-beauty-and-personal-care-plus-shopping) | 209 | 22.1K | 0.57% | 10.2K | | [Mexico](https://www.storika.ai/benchmarks/mx-beauty-and-personal-care-plus-shopping) | 187 | 14.2K | 0.27% | 1.4K | | [Philippines](https://www.storika.ai/benchmarks/ph-beauty-and-personal-care-plus-shopping) | 173 | 11.2K | 0.38% | 1.9K | | [Spain](https://www.storika.ai/benchmarks/es-beauty-and-personal-care-plus-shopping) | 172 | 12.5K | 0.23% | 2.7K | | [Indonesia](https://www.storika.ai/benchmarks/id-beauty-and-personal-care-plus-shopping) | 141 | 12.7K | 0.49% | 8.6K | | [Thailand](https://www.storika.ai/benchmarks/th-beauty-and-personal-care-plus-shopping) | 122 | 20.9K | 1.28% | 17.1K | ## How to read this benchmark The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance. [Full methodology](https://www.storika.ai/benchmarks/methodology)[All countries for this category](https://www.storika.ai/benchmarks/category-beauty-and-personal-care-plus-shopping)[Explore creator rate data](https://www.storika.ai/tools/creator-rate-calculator) Storika is not listed in app directories yet. 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