[Storika](https://www.storika.ai/)/[TikTok benchmarks](https://www.storika.ai/benchmarks)/[Brazil](https://www.storika.ai/benchmarks/country-br)/Beauty (alternate tag) + beauty & personal care

TikTok data benchmark

# TikTok creator benchmarks: Brazil beauty (alternate tag) + beauty & personal care

Among 38 eligible public TikTok creator profiles in Brazil tagged Beauty (alternate tag) + Beauty & Personal Care, the median profile has 30,600 followers and 0.66% engagement. Average views are not available for this group.

n=38 distinct creator profiles. Updated October 13, 2026.

| Metric | 25th percentile | Median | 75th percentile |
| --- | --- | --- | --- |
| Followers | 16,525 | 30,600 | 55,275 |
| Engagement rate | 0.17% | 0.66% | 4.67% |
| Average views | Not available | Not available | Not available |

## Other categories in Brazil

| Benchmark group | Creators | Median followers | Median engagement | Median views |
| --- | --- | --- | --- | --- |
| [Beauty & Personal Care + Fashion & Style](https://www.storika.ai/benchmarks/br-beauty-and-personal-care-plus-fashion-and-style) | 370 | 16.7K | 1.31% | 9.1K |
| [Beauty & Personal Care + Shopping](https://www.storika.ai/benchmarks/br-beauty-and-personal-care-plus-shopping) | 286 | 8.9K | 0.58% | 2.3K |
| [Culture & Entertainment + Fashion & Style](https://www.storika.ai/benchmarks/br-culture-and-entertainment-plus-fashion-and-style) | 144 | 28.1K | 2.27% | 17.1K |
| [Home & Living](https://www.storika.ai/benchmarks/br-home-and-living) | 135 | 8.2K | 2.09% | Not available |
| [Beauty & Personal Care](https://www.storika.ai/benchmarks/br-beauty-and-personal-care) | 127 | 11.4K | 1.37% | 5.9K |
| [Fashion & Style + Shopping](https://www.storika.ai/benchmarks/br-fashion-and-style-plus-shopping) | 113 | 18.7K | 0.72% | 12.2K |
| [Culture & Entertainment](https://www.storika.ai/benchmarks/br-culture-and-entertainment) | 106 | 27.4K | 4.14% | Not available |
| [Lifestyle](https://www.storika.ai/benchmarks/br-lifestyle) | 101 | 6.1K | 5.37% | Not available |

## Beauty (alternate tag) + beauty & personal care in other countries

| Benchmark group | Creators | Median followers | Median engagement | Median views |
| --- | --- | --- | --- | --- |
| [United States](https://www.storika.ai/benchmarks/us-beauty-plus-beauty-and-personal-care) | 220 | 14K | 0.23% | 2.6K |
| [South Korea](https://www.storika.ai/benchmarks/kr-beauty-plus-beauty-and-personal-care) | 142 | 17.8K | 0.67% | 5K |
| [Vietnam](https://www.storika.ai/benchmarks/vn-beauty-plus-beauty-and-personal-care) | 137 | 16.1K | 0.79% | 15.7K |
| [Indonesia](https://www.storika.ai/benchmarks/id-beauty-plus-beauty-and-personal-care) | 127 | 19K | 0.43% | 3.8K |
| [Spain](https://www.storika.ai/benchmarks/es-beauty-plus-beauty-and-personal-care) | 67 | 18K | 1.67% | 2.2K |
| [Japan](https://www.storika.ai/benchmarks/jp-beauty-plus-beauty-and-personal-care) | 56 | 25K | 1.17% | 26.8K |
| [Thailand](https://www.storika.ai/benchmarks/th-beauty-plus-beauty-and-personal-care) | 56 | 84.1K | 0.56% | Not available |
| [Italy](https://www.storika.ai/benchmarks/it-beauty-plus-beauty-and-personal-care) | 52 | 15.2K | 0.64% | 3.1K |

## How to read this benchmark

The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.

[Full methodology](https://www.storika.ai/benchmarks/methodology)[All countries for this category](https://www.storika.ai/benchmarks/category-beauty-plus-beauty-and-personal-care)[Explore creator rate data](https://www.storika.ai/tools/creator-rate-calculator)

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