[Storika](https://www.storika.ai/)/[TikTok benchmarks](https://www.storika.ai/benchmarks)/Beauty & personal care + fashion & style + home & living

TikTok data benchmark

# TikTok creator benchmarks: Beauty & personal care + fashion & style + home & living by country

Across 1,763 eligible public TikTok creator profiles tagged Beauty & Personal Care + Fashion & Style + Home & Living, the median profile has 12,700 followers, 0.61% engagement, and 2,011 average views.

n=1,763 distinct creator profiles. Updated October 13, 2026.

| Metric | 25th percentile | Median | 75th percentile |
| --- | --- | --- | --- |
| Followers | 7,766 | 12,700 | 23,300 |
| Engagement rate | 0.20% | 0.61% | 2.21% |
| Average views | 667 | 2,011 | 12,729 |

## Eligible countries for beauty & personal care + fashion & style + home & living

7 groups currently clear the 30\-profile publication floor.

-   [United Statesn=1,054](https://www.storika.ai/benchmarks/us-beauty-and-personal-care-plus-fashion-and-style-plus-home-and-living)
-   [United Kingdomn=69](https://www.storika.ai/benchmarks/gb-beauty-and-personal-care-plus-fashion-and-style-plus-home-and-living)
-   [Philippinesn=66](https://www.storika.ai/benchmarks/ph-beauty-and-personal-care-plus-fashion-and-style-plus-home-and-living)
-   [South Korean=59](https://www.storika.ai/benchmarks/kr-beauty-and-personal-care-plus-fashion-and-style-plus-home-and-living)
-   [Malaysian=45](https://www.storika.ai/benchmarks/my-beauty-and-personal-care-plus-fashion-and-style-plus-home-and-living)
-   [Indonesian=37](https://www.storika.ai/benchmarks/id-beauty-and-personal-care-plus-fashion-and-style-plus-home-and-living)
-   [Nigerian=33](https://www.storika.ai/benchmarks/ng-beauty-and-personal-care-plus-fashion-and-style-plus-home-and-living)

Component categories: [Beauty & Personal Care](https://www.storika.ai/benchmarks/category-beauty-and-personal-care) · [Fashion & Style](https://www.storika.ai/benchmarks/category-fashion-and-style) · [Home & Living](https://www.storika.ai/benchmarks/category-home-and-living)

Country means profile country, not audience location. Read the [benchmark methodology](https://www.storika.ai/benchmarks/methodology) for normalization, sample, and freshness rules.

Storika is not listed in app directories yet.

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