[Storika](https://www.storika.ai/)/[TikTok benchmarks](https://www.storika.ai/benchmarks)/Beauty & personal care + home & living

TikTok data benchmark

# TikTok creator benchmarks: Beauty & personal care + home & living by country

Across 3,854 eligible public TikTok creator profiles tagged Beauty & Personal Care + Home & Living, the median profile has 12,700 followers, 0.62% engagement, and 2,098 average views.

n=3,854 distinct creator profiles. Updated October 13, 2026.

| Metric | 25th percentile | Median | 75th percentile |
| --- | --- | --- | --- |
| Followers | 8,026 | 12,700 | 23,400 |
| Engagement rate | 0.19% | 0.62% | 2.77% |
| Average views | 651 | 2,098 | 18,465 |

## Eligible countries for beauty & personal care + home & living

18 groups currently clear the 30\-profile publication floor.

-   [United Statesn=2,118](https://www.storika.ai/benchmarks/us-beauty-and-personal-care-plus-home-and-living)
-   [United Kingdomn=221](https://www.storika.ai/benchmarks/gb-beauty-and-personal-care-plus-home-and-living)
-   [South Korean=162](https://www.storika.ai/benchmarks/kr-beauty-and-personal-care-plus-home-and-living)
-   [Philippinesn=162](https://www.storika.ai/benchmarks/ph-beauty-and-personal-care-plus-home-and-living)
-   [Malaysian=116](https://www.storika.ai/benchmarks/my-beauty-and-personal-care-plus-home-and-living)
-   [Indonesian=111](https://www.storika.ai/benchmarks/id-beauty-and-personal-care-plus-home-and-living)
-   [Nigerian=70](https://www.storika.ai/benchmarks/ng-beauty-and-personal-care-plus-home-and-living)
-   [Canadan=67](https://www.storika.ai/benchmarks/ca-beauty-and-personal-care-plus-home-and-living)
-   [Thailandn=59](https://www.storika.ai/benchmarks/th-beauty-and-personal-care-plus-home-and-living)
-   [Braziln=57](https://www.storika.ai/benchmarks/br-beauty-and-personal-care-plus-home-and-living)
-   [Spainn=52](https://www.storika.ai/benchmarks/es-beauty-and-personal-care-plus-home-and-living)
-   [South African=51](https://www.storika.ai/benchmarks/za-beauty-and-personal-care-plus-home-and-living)
-   [Japann=44](https://www.storika.ai/benchmarks/jp-beauty-and-personal-care-plus-home-and-living)
-   [Egyptn=43](https://www.storika.ai/benchmarks/eg-beauty-and-personal-care-plus-home-and-living)
-   [Australian=42](https://www.storika.ai/benchmarks/au-beauty-and-personal-care-plus-home-and-living)
-   [Germanyn=38](https://www.storika.ai/benchmarks/de-beauty-and-personal-care-plus-home-and-living)
-   [Mexicon=34](https://www.storika.ai/benchmarks/mx-beauty-and-personal-care-plus-home-and-living)
-   [Francen=31](https://www.storika.ai/benchmarks/fr-beauty-and-personal-care-plus-home-and-living)

Component categories: [Beauty & Personal Care](https://www.storika.ai/benchmarks/category-beauty-and-personal-care) · [Home & Living](https://www.storika.ai/benchmarks/category-home-and-living)

Country means profile country, not audience location. Read the [benchmark methodology](https://www.storika.ai/benchmarks/methodology) for normalization, sample, and freshness rules.

Storika is not listed in app directories yet.

[Ask ChatGPT](https://chatgpt.com/?q=Help%20me%20set%20up%20Storika%20and%20prepare%20my%20first%20creator%20campaign.%0AStorika%20is%20not%20listed%20in%20app%20directories%20yet.%0AIn%20ChatGPT%2C%20turn%20on%20developer%20mode%20for%20your%20workspace%2C%20then%20add%20Storika%20as%20a%20custom%20MCP%20server.%0APaste%20https%3A%2F%2Fapi.storika.ai%2Fmcp%20as%20the%20server%20URL.%0AChatGPT%20opens%20a%20browser%20sign-in%20page.%20Sign%20in%20with%20the%20account%20you%20use%20for%20Storika%20and%20approve%20the%20connection.%0AAsk%20ChatGPT%20to%20call%20whoami%20to%20confirm%20the%20connection.%0AAsk%20for%20my%20brand%2C%20product%2C%20goal%2C%20market%2C%20budget%20and%20dates.%20Draft%20a%20campaign%20brief%20for%20my%20review.%20Before%20creating%20or%20changing%20anything%20or%20using%20paid%20tokens%2C%20explain%20the%20action%20and%20cost%20and%20wait%20for%20my%20explicit%20yes.%20Do%20not%20contact%20creators%20or%20send%20invites%20or%20messages.)[Ask Claude](https://claude.ai/new?q=Help%20me%20set%20up%20Storika%20and%20prepare%20my%20first%20creator%20campaign.%0AStorika%20is%20not%20listed%20in%20app%20directories%20yet.%0AIn%20Claude.ai%2C%20open%20connector%20settings%20and%20add%20Storika%20as%20a%20custom%20connector.%0APaste%20https%3A%2F%2Fapi.storika.ai%2Fmcp%20as%20the%20connector%20URL.%0AClaude%20opens%20a%20browser%20sign-in%20page.%20Sign%20in%20with%20the%20account%20you%20use%20for%20Storika%20and%20approve%20the%20connection.%0ABack%20in%20Claude%2C%20ask%20it%20to%20call%20whoami.%20It%20should%20return%20your%20connected%20Storika%20organization.%0AAsk%20for%20my%20brand%2C%20product%2C%20goal%2C%20market%2C%20budget%20and%20dates.%20Draft%20a%20campaign%20brief%20for%20my%20review.%20Before%20creating%20or%20changing%20anything%20or%20using%20paid%20tokens%2C%20explain%20the%20action%20and%20cost%20and%20wait%20for%20my%20explicit%20yes.%20Do%20not%20contact%20creators%20or%20send%20invites%20or%20messages.)[Ask Perplexity](https://www.perplexity.ai/search/new?q=Help%20me%20plan%20my%20first%20creator%20campaign%20with%20Storika.%0AStorika%20is%20not%20listed%20in%20app%20directories%20yet.%0AStorika%27s%20setup%20guide%20at%20https%3A%2F%2Fwww.storika.ai%2Fconnect%20documents%20ChatGPT%20and%20Claude%2C%20but%20has%20no%20Perplexity%20connection%20recipe.%20Guide%20me%20to%20that%20documented%20setup%20for%20the%20connection.%20Do%20not%20invent%20Perplexity%20setup%20steps%20or%20claim%20a%20connection%20here.%0AAsk%20for%20my%20brand%2C%20product%2C%20goal%2C%20market%2C%20budget%20and%20dates.%20Draft%20a%20campaign%20brief%20for%20my%20review.%20Before%20creating%20or%20changing%20anything%20or%20using%20paid%20tokens%2C%20explain%20the%20action%20and%20cost%20and%20wait%20for%20my%20explicit%20yes.%20Do%20not%20contact%20creators%20or%20send%20invites%20or%20messages.)
