[Storika](https://www.storika.ai/)/[TikTok benchmarks](https://www.storika.ai/benchmarks)/[United Kingdom](https://www.storika.ai/benchmarks/country-gb)/Beauty & personal care TikTok data benchmark # TikTok creator benchmarks: United Kingdom beauty & personal care Among 375 eligible public TikTok creator profiles in the United Kingdom tagged Beauty & Personal Care, the median profile has 14,000 followers, 1.01% engagement, and 4,925 average views. n=375 distinct creator profiles. Updated October 13, 2026. | Metric | 25th percentile | Median | 75th percentile | | --- | --- | --- | --- | | Followers | 9,316 | 14,000 | 30,400 | | Engagement rate | 0.30% | 1.01% | 5.61% | | Average views | 979 | 4,925 | 58,171 | ## Other categories in the United Kingdom | Benchmark group | Creators | Median followers | Median engagement | Median views | | --- | --- | --- | --- | --- | | [Beauty & Personal Care + Fashion & Style](https://www.storika.ai/benchmarks/gb-beauty-and-personal-care-plus-fashion-and-style) | 623 | 21.3K | 1.47% | 17.3K | | [Fashion & Style + Shopping](https://www.storika.ai/benchmarks/gb-fashion-and-style-plus-shopping) | 337 | 24K | 1.40% | 12.8K | | [Beauty & Personal Care + Home & Living](https://www.storika.ai/benchmarks/gb-beauty-and-personal-care-plus-home-and-living) | 221 | 12.5K | 1.10% | 3.2K | | [Beauty & Personal Care + Shopping](https://www.storika.ai/benchmarks/gb-beauty-and-personal-care-plus-shopping) | 209 | 22.1K | 0.57% | 10.2K | | [Fashion & Style](https://www.storika.ai/benchmarks/gb-fashion-and-style) | 205 | 17K | 3.75% | 14.8K | | [Culture & Entertainment](https://www.storika.ai/benchmarks/gb-culture-and-entertainment) | 162 | 36.9K | 3.32% | 15.2K | | [Culture & Entertainment + Fashion & Style](https://www.storika.ai/benchmarks/gb-culture-and-entertainment-plus-fashion-and-style) | 162 | 32.3K | 3.71% | 43.1K | | [Culture & Entertainment + Travel & Tourism](https://www.storika.ai/benchmarks/gb-culture-and-entertainment-plus-travel-and-tourism) | 140 | 18.1K | 2.95% | 26.2K | ## Beauty & personal care in other countries | Benchmark group | Creators | Median followers | Median engagement | Median views | | --- | --- | --- | --- | --- | | [United States](https://www.storika.ai/benchmarks/us-beauty-and-personal-care) | 3,659 | 14.9K | 0.30% | 1.9K | | [South Korea](https://www.storika.ai/benchmarks/kr-beauty-and-personal-care) | 521 | 16.5K | 0.70% | 12.1K | | [Philippines](https://www.storika.ai/benchmarks/ph-beauty-and-personal-care) | 492 | 13K | 0.45% | 2.1K | | [Indonesia](https://www.storika.ai/benchmarks/id-beauty-and-personal-care) | 460 | 16.3K | 0.77% | 5.6K | | [Malaysia](https://www.storika.ai/benchmarks/my-beauty-and-personal-care) | 269 | 12.6K | 0.28% | 3.7K | | [Thailand](https://www.storika.ai/benchmarks/th-beauty-and-personal-care) | 198 | 26.2K | 2.79% | 60K | | [Nigeria](https://www.storika.ai/benchmarks/ng-beauty-and-personal-care) | 181 | 12.3K | 1.10% | 7.3K | | [Vietnam](https://www.storika.ai/benchmarks/vn-beauty-and-personal-care) | 179 | 18K | 0.65% | 10.3K | ## How to read this benchmark The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance. [Full methodology](https://www.storika.ai/benchmarks/methodology)[All countries for this category](https://www.storika.ai/benchmarks/category-beauty-and-personal-care)[Explore creator rate data](https://www.storika.ai/tools/creator-rate-calculator) Storika is not listed in app directories yet. 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