[Storika](https://www.storika.ai/)/[TikTok benchmarks](https://www.storika.ai/benchmarks)/[Italy](https://www.storika.ai/benchmarks/country-it)/Beauty & personal care + fashion & style TikTok data benchmark # TikTok creator benchmarks: Italy beauty & personal care + fashion & style Among 169 eligible public TikTok creator profiles in Italy tagged Beauty & Personal Care + Fashion & Style, the median profile has 26,200 followers, 1.49% engagement, and 23,312 average views. n=169 distinct creator profiles. Updated October 13, 2026. | Metric | 25th percentile | Median | 75th percentile | | --- | --- | --- | --- | | Followers | 11,800 | 26,200 | 113,700 | | Engagement rate | 0.41% | 1.49% | 7.52% | | Average views | 4,115 | 23,312 | 134,285 | ## Other categories in Italy | Benchmark group | Creators | Median followers | Median engagement | Median views | | --- | --- | --- | --- | --- | | [Culture & Entertainment + Fashion & Style](https://www.storika.ai/benchmarks/it-culture-and-entertainment-plus-fashion-and-style) | 67 | 27.4K | 1.83% | Not available | | [Beauty & Personal Care](https://www.storika.ai/benchmarks/it-beauty-and-personal-care) | 63 | 17.5K | 0.98% | 7K | | [Beauty & Personal Care + Shopping](https://www.storika.ai/benchmarks/it-beauty-and-personal-care-plus-shopping) | 63 | 13.4K | 1.52% | Not available | | [Fashion & Style](https://www.storika.ai/benchmarks/it-fashion-and-style) | 60 | 22.3K | 7.19% | Not available | | [Fashion & Style + Shopping](https://www.storika.ai/benchmarks/it-fashion-and-style-plus-shopping) | 59 | 24.1K | 1.18% | Not available | | [Culture & Entertainment + Travel & Tourism](https://www.storika.ai/benchmarks/it-culture-and-entertainment-plus-travel-and-tourism) | 53 | 19.4K | 6.20% | Not available | | [Beauty (alternate tag) + Beauty & Personal Care](https://www.storika.ai/benchmarks/it-beauty-plus-beauty-and-personal-care) | 52 | 15.2K | 0.64% | 3.1K | | [Culture & Entertainment](https://www.storika.ai/benchmarks/it-culture-and-entertainment) | 49 | 40.2K | 14.49% | Not available | ## Beauty & personal care + fashion & style in other countries | Benchmark group | Creators | Median followers | Median engagement | Median views | | --- | --- | --- | --- | --- | | [United States](https://www.storika.ai/benchmarks/us-beauty-and-personal-care-plus-fashion-and-style) | 17,181 | 18.9K | 0.43% | 3.1K | | [Thailand](https://www.storika.ai/benchmarks/th-beauty-and-personal-care-plus-fashion-and-style) | 682 | 37.2K | 4.04% | 35.2K | | [Japan](https://www.storika.ai/benchmarks/jp-beauty-and-personal-care-plus-fashion-and-style) | 629 | 29.2K | 3.46% | 39.7K | | [United Kingdom](https://www.storika.ai/benchmarks/gb-beauty-and-personal-care-plus-fashion-and-style) | 623 | 21.3K | 1.47% | 17.3K | | [Philippines](https://www.storika.ai/benchmarks/ph-beauty-and-personal-care-plus-fashion-and-style) | 600 | 17.5K | 0.67% | 10.3K | | [South Korea](https://www.storika.ai/benchmarks/kr-beauty-and-personal-care-plus-fashion-and-style) | 559 | 21.6K | 1.17% | 15.6K | | [Mexico](https://www.storika.ai/benchmarks/mx-beauty-and-personal-care-plus-fashion-and-style) | 418 | 20.2K | 0.65% | 3.6K | | [Indonesia](https://www.storika.ai/benchmarks/id-beauty-and-personal-care-plus-fashion-and-style) | 406 | 19.9K | 0.91% | 5.4K | ## How to read this benchmark The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance. [Full methodology](https://www.storika.ai/benchmarks/methodology)[All countries for this category](https://www.storika.ai/benchmarks/category-beauty-and-personal-care-plus-fashion-and-style)[Explore creator rate data](https://www.storika.ai/tools/creator-rate-calculator) Storika is not listed in app directories yet. 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