[Storika](https://www.storika.ai/)/[TikTok benchmarks](https://www.storika.ai/benchmarks)/[Mexico](https://www.storika.ai/benchmarks/country-mx)/Beauty & personal care + shopping

TikTok data benchmark

# TikTok creator benchmarks: Mexico beauty & personal care + shopping

Among 187 eligible public TikTok creator profiles in Mexico tagged Beauty & Personal Care + Shopping, the median profile has 14,200 followers, 0.27% engagement, and 1,357 average views.

n=187 distinct creator profiles. Updated October 13, 2026.

| Metric | 25th percentile | Median | 75th percentile |
| --- | --- | --- | --- |
| Followers | 7,907 | 14,200 | 51,400 |
| Engagement rate | 0.06% | 0.27% | 0.97% |
| Average views | 526 | 1,357 | 15,337 |

## Other categories in Mexico

| Benchmark group | Creators | Median followers | Median engagement | Median views |
| --- | --- | --- | --- | --- |
| [Beauty & Personal Care + Fashion & Style](https://www.storika.ai/benchmarks/mx-beauty-and-personal-care-plus-fashion-and-style) | 418 | 20.2K | 0.65% | 3.6K |
| [Fashion & Style + Shopping](https://www.storika.ai/benchmarks/mx-fashion-and-style-plus-shopping) | 237 | 22.2K | 0.37% | 4K |
| [Culture & Entertainment + Relationships & Family](https://www.storika.ai/benchmarks/mx-culture-and-entertainment-plus-relationships-and-family) | 216 | 19.1K | 0.53% | 5.3K |
| [Culture & Entertainment + Fashion & Style](https://www.storika.ai/benchmarks/mx-culture-and-entertainment-plus-fashion-and-style) | 213 | 24.1K | 1.15% | 10.1K |
| [Culture & Entertainment](https://www.storika.ai/benchmarks/mx-culture-and-entertainment) | 205 | 36.3K | 1.49% | 14.4K |
| [Culture & Entertainment + Travel & Tourism](https://www.storika.ai/benchmarks/mx-culture-and-entertainment-plus-travel-and-tourism) | 140 | 15.4K | 0.80% | 6.6K |
| [Culture & Entertainment + Sports & Outdoors](https://www.storika.ai/benchmarks/mx-culture-and-entertainment-plus-sports-and-outdoors) | 123 | 31.5K | 1.76% | 34.4K |
| [Beauty & Personal Care](https://www.storika.ai/benchmarks/mx-beauty-and-personal-care) | 109 | 17.7K | 0.52% | 3.6K |

## Beauty & personal care + shopping in other countries

| Benchmark group | Creators | Median followers | Median engagement | Median views |
| --- | --- | --- | --- | --- |
| [United States](https://www.storika.ai/benchmarks/us-beauty-and-personal-care-plus-shopping) | 7,842 | 12.8K | 0.09% | 1.1K |
| [South Korea](https://www.storika.ai/benchmarks/kr-beauty-and-personal-care-plus-shopping) | 523 | 13.4K | 0.19% | 3.5K |
| [Brazil](https://www.storika.ai/benchmarks/br-beauty-and-personal-care-plus-shopping) | 286 | 8.9K | 0.58% | 2.3K |
| [United Kingdom](https://www.storika.ai/benchmarks/gb-beauty-and-personal-care-plus-shopping) | 209 | 22.1K | 0.57% | 10.2K |
| [Philippines](https://www.storika.ai/benchmarks/ph-beauty-and-personal-care-plus-shopping) | 173 | 11.2K | 0.38% | 1.9K |
| [Spain](https://www.storika.ai/benchmarks/es-beauty-and-personal-care-plus-shopping) | 172 | 12.5K | 0.23% | 2.7K |
| [Indonesia](https://www.storika.ai/benchmarks/id-beauty-and-personal-care-plus-shopping) | 141 | 12.7K | 0.49% | 8.6K |
| [Thailand](https://www.storika.ai/benchmarks/th-beauty-and-personal-care-plus-shopping) | 122 | 20.9K | 1.28% | 17.1K |

## How to read this benchmark

The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.

[Full methodology](https://www.storika.ai/benchmarks/methodology)[All countries for this category](https://www.storika.ai/benchmarks/category-beauty-and-personal-care-plus-shopping)[Explore creator rate data](https://www.storika.ai/tools/creator-rate-calculator)

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