[Storika](https://www.storika.ai/)/[TikTok benchmarks](https://www.storika.ai/benchmarks)/[Malaysia](https://www.storika.ai/benchmarks/country-my)/Beauty & personal care + home & living

TikTok data benchmark

# TikTok creator benchmarks: Malaysia beauty & personal care + home & living

Among 116 eligible public TikTok creator profiles in Malaysia tagged Beauty & Personal Care + Home & Living, the median profile has 11,500 followers, 0.43% engagement, and 3,065 average views.

n=116 distinct creator profiles. Updated October 13, 2026.

| Metric | 25th percentile | Median | 75th percentile |
| --- | --- | --- | --- |
| Followers | 6,883 | 11,500 | 22,750 |
| Engagement rate | 0.19% | 0.43% | 1.52% |
| Average views | 680 | 3,065 | 9,072 |

## Other categories in Malaysia

| Benchmark group | Creators | Median followers | Median engagement | Median views |
| --- | --- | --- | --- | --- |
| [Beauty & Personal Care](https://www.storika.ai/benchmarks/my-beauty-and-personal-care) | 269 | 12.6K | 0.28% | 3.7K |
| [Beauty & Personal Care + Fashion & Style](https://www.storika.ai/benchmarks/my-beauty-and-personal-care-plus-fashion-and-style) | 255 | 15.3K | 0.84% | 10.5K |
| [Home & Living](https://www.storika.ai/benchmarks/my-home-and-living) | 166 | 10.6K | 0.64% | Not available |
| [Food & Drink](https://www.storika.ai/benchmarks/my-food-and-drink) | 130 | 20.9K | 1.59% | 54.1K |
| [Culture & Entertainment](https://www.storika.ai/benchmarks/my-culture-and-entertainment) | 89 | 13.3K | 1.16% | Not available |
| [Fashion & Style + Shopping](https://www.storika.ai/benchmarks/my-fashion-and-style-plus-shopping) | 81 | 12.2K | 0.72% | 16.2K |
| [Beauty & Personal Care + Shopping](https://www.storika.ai/benchmarks/my-beauty-and-personal-care-plus-shopping) | 78 | 9.7K | 0.27% | 1.9K |
| [Fashion & Style + Home & Living](https://www.storika.ai/benchmarks/my-fashion-and-style-plus-home-and-living) | 78 | 12.3K | 0.85% | Not available |

## Beauty & personal care + home & living in other countries

| Benchmark group | Creators | Median followers | Median engagement | Median views |
| --- | --- | --- | --- | --- |
| [United States](https://www.storika.ai/benchmarks/us-beauty-and-personal-care-plus-home-and-living) | 2,118 | 12.1K | 0.39% | 1.5K |
| [United Kingdom](https://www.storika.ai/benchmarks/gb-beauty-and-personal-care-plus-home-and-living) | 221 | 12.5K | 1.10% | 3.2K |
| [South Korea](https://www.storika.ai/benchmarks/kr-beauty-and-personal-care-plus-home-and-living) | 162 | 14.3K | 1.22% | 2.1K |
| [Philippines](https://www.storika.ai/benchmarks/ph-beauty-and-personal-care-plus-home-and-living) | 162 | 13.5K | 0.46% | 1.6K |
| [Indonesia](https://www.storika.ai/benchmarks/id-beauty-and-personal-care-plus-home-and-living) | 111 | 10.8K | 1.53% | 10.1K |
| [Nigeria](https://www.storika.ai/benchmarks/ng-beauty-and-personal-care-plus-home-and-living) | 70 | 10.4K | 1.32% | Not available |
| [Canada](https://www.storika.ai/benchmarks/ca-beauty-and-personal-care-plus-home-and-living) | 67 | 15.9K | 1.18% | 9.5K |
| [Thailand](https://www.storika.ai/benchmarks/th-beauty-and-personal-care-plus-home-and-living) | 59 | 20.2K | 2.02% | Not available |

## How to read this benchmark

The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.

[Full methodology](https://www.storika.ai/benchmarks/methodology)[All countries for this category](https://www.storika.ai/benchmarks/category-beauty-and-personal-care-plus-home-and-living)[Explore creator rate data](https://www.storika.ai/tools/creator-rate-calculator)

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