[Storika](https://www.storika.ai/)/[TikTok benchmarks](https://www.storika.ai/benchmarks)/[Malaysia](https://www.storika.ai/benchmarks/country-my)/Beauty & personal care TikTok data benchmark # TikTok creator benchmarks: Malaysia beauty & personal care Among 269 eligible public TikTok creator profiles in Malaysia tagged Beauty & Personal Care, the median profile has 12,600 followers, 0.28% engagement, and 3,683 average views. n=269 distinct creator profiles. Updated October 13, 2026. | Metric | 25th percentile | Median | 75th percentile | | --- | --- | --- | --- | | Followers | 7,939 | 12,600 | 23,900 | | Engagement rate | 0.11% | 0.28% | 0.80% | | Average views | 687 | 3,683 | 16,581 | ## Other categories in Malaysia | Benchmark group | Creators | Median followers | Median engagement | Median views | | --- | --- | --- | --- | --- | | [Beauty & Personal Care + Fashion & Style](https://www.storika.ai/benchmarks/my-beauty-and-personal-care-plus-fashion-and-style) | 255 | 15.3K | 0.84% | 10.5K | | [Home & Living](https://www.storika.ai/benchmarks/my-home-and-living) | 166 | 10.6K | 0.64% | Not available | | [Food & Drink](https://www.storika.ai/benchmarks/my-food-and-drink) | 130 | 20.9K | 1.59% | 54.1K | | [Beauty & Personal Care + Home & Living](https://www.storika.ai/benchmarks/my-beauty-and-personal-care-plus-home-and-living) | 116 | 11.5K | 0.43% | 3.1K | | [Culture & Entertainment](https://www.storika.ai/benchmarks/my-culture-and-entertainment) | 89 | 13.3K | 1.16% | Not available | | [Fashion & Style + Shopping](https://www.storika.ai/benchmarks/my-fashion-and-style-plus-shopping) | 81 | 12.2K | 0.72% | 16.2K | | [Beauty & Personal Care + Shopping](https://www.storika.ai/benchmarks/my-beauty-and-personal-care-plus-shopping) | 78 | 9.7K | 0.27% | 1.9K | | [Fashion & Style + Home & Living](https://www.storika.ai/benchmarks/my-fashion-and-style-plus-home-and-living) | 78 | 12.3K | 0.85% | Not available | ## Beauty & personal care in other countries | Benchmark group | Creators | Median followers | Median engagement | Median views | | --- | --- | --- | --- | --- | | [United States](https://www.storika.ai/benchmarks/us-beauty-and-personal-care) | 3,659 | 14.9K | 0.30% | 1.9K | | [South Korea](https://www.storika.ai/benchmarks/kr-beauty-and-personal-care) | 521 | 16.5K | 0.70% | 12.1K | | [Philippines](https://www.storika.ai/benchmarks/ph-beauty-and-personal-care) | 492 | 13K | 0.45% | 2.1K | | [Indonesia](https://www.storika.ai/benchmarks/id-beauty-and-personal-care) | 460 | 16.3K | 0.77% | 5.6K | | [United Kingdom](https://www.storika.ai/benchmarks/gb-beauty-and-personal-care) | 375 | 14K | 1.01% | 4.9K | | [Thailand](https://www.storika.ai/benchmarks/th-beauty-and-personal-care) | 198 | 26.2K | 2.79% | 60K | | [Nigeria](https://www.storika.ai/benchmarks/ng-beauty-and-personal-care) | 181 | 12.3K | 1.10% | 7.3K | | [Vietnam](https://www.storika.ai/benchmarks/vn-beauty-and-personal-care) | 179 | 18K | 0.65% | 10.3K | ## How to read this benchmark The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance. [Full methodology](https://www.storika.ai/benchmarks/methodology)[All countries for this category](https://www.storika.ai/benchmarks/category-beauty-and-personal-care)[Explore creator rate data](https://www.storika.ai/tools/creator-rate-calculator) Storika is not listed in app directories yet. 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