[Storika](https://www.storika.ai/)/[TikTok benchmarks](https://www.storika.ai/benchmarks)/[Philippines](https://www.storika.ai/benchmarks/country-ph)/Beauty & personal care + health & wellness TikTok data benchmark # TikTok creator benchmarks: Philippines beauty & personal care + health & wellness Among 87 eligible public TikTok creator profiles in the Philippines tagged Beauty & Personal Care + Health & Wellness, the median profile has 13,700 followers, 0.57% engagement, and 10,550 average views. n=87 distinct creator profiles. Updated October 13, 2026. | Metric | 25th percentile | Median | 75th percentile | | --- | --- | --- | --- | | Followers | 6,812 | 13,700 | 34,350 | | Engagement rate | 0.08% | 0.57% | 2.26% | | Average views | 480 | 10,550 | 273,752 | ## Other categories in the Philippines | Benchmark group | Creators | Median followers | Median engagement | Median views | | --- | --- | --- | --- | --- | | [Beauty & Personal Care + Fashion & Style](https://www.storika.ai/benchmarks/ph-beauty-and-personal-care-plus-fashion-and-style) | 600 | 17.5K | 0.67% | 10.3K | | [Beauty & Personal Care](https://www.storika.ai/benchmarks/ph-beauty-and-personal-care) | 492 | 13K | 0.45% | 2.1K | | [Culture & Entertainment + Fashion & Style](https://www.storika.ai/benchmarks/ph-culture-and-entertainment-plus-fashion-and-style) | 245 | 36.8K | 1.77% | 43.6K | | [Culture & Entertainment](https://www.storika.ai/benchmarks/ph-culture-and-entertainment) | 223 | 11.6K | 1.07% | 176.6K | | [Fashion & Style + Shopping](https://www.storika.ai/benchmarks/ph-fashion-and-style-plus-shopping) | 178 | 21.6K | 0.86% | 23.6K | | [Beauty & Personal Care + Shopping](https://www.storika.ai/benchmarks/ph-beauty-and-personal-care-plus-shopping) | 173 | 11.2K | 0.38% | 1.9K | | [Home & Living](https://www.storika.ai/benchmarks/ph-home-and-living) | 170 | 14.1K | 0.53% | Not available | | [Fashion & Style](https://www.storika.ai/benchmarks/ph-fashion-and-style) | 164 | 18.9K | 1.29% | 32.2K | ## Beauty & personal care + health & wellness in other countries | Benchmark group | Creators | Median followers | Median engagement | Median views | | --- | --- | --- | --- | --- | | [United States](https://www.storika.ai/benchmarks/us-beauty-and-personal-care-plus-health-and-wellness) | 3,722 | 15K | 0.10% | 1.3K | | [United Kingdom](https://www.storika.ai/benchmarks/gb-beauty-and-personal-care-plus-health-and-wellness) | 137 | 19.2K | 1.04% | 13.5K | | [South Korea](https://www.storika.ai/benchmarks/kr-beauty-and-personal-care-plus-health-and-wellness) | 127 | 13.3K | 0.30% | 65.3K | | [Spain](https://www.storika.ai/benchmarks/es-beauty-and-personal-care-plus-health-and-wellness) | 93 | 19.3K | 0.13% | 7.5K | | [Thailand](https://www.storika.ai/benchmarks/th-beauty-and-personal-care-plus-health-and-wellness) | 82 | 19.8K | 1.69% | Not available | | [Mexico](https://www.storika.ai/benchmarks/mx-beauty-and-personal-care-plus-health-and-wellness) | 70 | 17K | 0.22% | 3.3K | | [Malaysia](https://www.storika.ai/benchmarks/my-beauty-and-personal-care-plus-health-and-wellness) | 54 | 14.5K | 0.23% | Not available | | [Nigeria](https://www.storika.ai/benchmarks/ng-beauty-and-personal-care-plus-health-and-wellness) | 54 | 15.5K | 0.76% | Not available | ## How to read this benchmark The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance. [Full methodology](https://www.storika.ai/benchmarks/methodology)[All countries for this category](https://www.storika.ai/benchmarks/category-beauty-and-personal-care-plus-health-and-wellness)[Explore creator rate data](https://www.storika.ai/tools/creator-rate-calculator) Storika is not listed in app directories yet. 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