[Storika](https://www.storika.ai/)/[TikTok benchmarks](https://www.storika.ai/benchmarks)/[Philippines](https://www.storika.ai/benchmarks/country-ph)/Food & drink

TikTok data benchmark

# TikTok creator benchmarks: Philippines food & drink

Among 127 eligible public TikTok creator profiles in the Philippines tagged Food & Drink, the median profile has 18,700 followers, 4.10% engagement, and 53,365 average views.

n=127 distinct creator profiles. Updated October 13, 2026.

| Metric | 25th percentile | Median | 75th percentile |
| --- | --- | --- | --- |
| Followers | 10,600 | 18,700 | 59,700 |
| Engagement rate | 0.41% | 4.10% | 27.18% |
| Average views | 2,327 | 53,365 | 153,249 |

## Other categories in the Philippines

| Benchmark group | Creators | Median followers | Median engagement | Median views |
| --- | --- | --- | --- | --- |
| [Beauty & Personal Care + Fashion & Style](https://www.storika.ai/benchmarks/ph-beauty-and-personal-care-plus-fashion-and-style) | 600 | 17.5K | 0.67% | 10.3K |
| [Beauty & Personal Care](https://www.storika.ai/benchmarks/ph-beauty-and-personal-care) | 492 | 13K | 0.45% | 2.1K |
| [Culture & Entertainment + Fashion & Style](https://www.storika.ai/benchmarks/ph-culture-and-entertainment-plus-fashion-and-style) | 245 | 36.8K | 1.77% | 43.6K |
| [Culture & Entertainment](https://www.storika.ai/benchmarks/ph-culture-and-entertainment) | 223 | 11.6K | 1.07% | 176.6K |
| [Fashion & Style + Shopping](https://www.storika.ai/benchmarks/ph-fashion-and-style-plus-shopping) | 178 | 21.6K | 0.86% | 23.6K |
| [Beauty & Personal Care + Shopping](https://www.storika.ai/benchmarks/ph-beauty-and-personal-care-plus-shopping) | 173 | 11.2K | 0.38% | 1.9K |
| [Home & Living](https://www.storika.ai/benchmarks/ph-home-and-living) | 170 | 14.1K | 0.53% | Not available |
| [Fashion & Style](https://www.storika.ai/benchmarks/ph-fashion-and-style) | 164 | 18.9K | 1.29% | 32.2K |

## Food & drink in other countries

| Benchmark group | Creators | Median followers | Median engagement | Median views |
| --- | --- | --- | --- | --- |
| [United States](https://www.storika.ai/benchmarks/us-food-and-drink) | 1,313 | 21.9K | 0.38% | 12.5K |
| [Japan](https://www.storika.ai/benchmarks/jp-food-and-drink) | 196 | 34.4K | 6.64% | 125.3K |
| [Indonesia](https://www.storika.ai/benchmarks/id-food-and-drink) | 140 | 32K | 5.69% | 69.5K |
| [Thailand](https://www.storika.ai/benchmarks/th-food-and-drink) | 136 | 37.7K | 7.97% | Not available |
| [Malaysia](https://www.storika.ai/benchmarks/my-food-and-drink) | 130 | 20.9K | 1.59% | 54.1K |
| [South Korea](https://www.storika.ai/benchmarks/kr-food-and-drink) | 83 | 28.1K | 1.83% | 111.9K |
| [United Kingdom](https://www.storika.ai/benchmarks/gb-food-and-drink) | 79 | 32.9K | 2.37% | 106.1K |
| [Mexico](https://www.storika.ai/benchmarks/mx-food-and-drink) | 66 | 35.6K | 1.34% | Not available |

## How to read this benchmark

The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.

[Full methodology](https://www.storika.ai/benchmarks/methodology)[All countries for this category](https://www.storika.ai/benchmarks/category-food-and-drink)[Explore creator rate data](https://www.storika.ai/tools/creator-rate-calculator)

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