[Storika](https://www.storika.ai/)/[TikTok benchmarks](https://www.storika.ai/benchmarks)/[Vietnam](https://www.storika.ai/benchmarks/country-vn)/Home & living

TikTok data benchmark

# TikTok creator benchmarks: Vietnam home & living

Among 37 eligible public TikTok creator profiles in Vietnam tagged Home & Living, the median profile has 7,850 followers and 0.52% engagement. Average views are not available for this group.

n=37 distinct creator profiles. Updated October 13, 2026.

| Metric | 25th percentile | Median | 75th percentile |
| --- | --- | --- | --- |
| Followers | 6,269 | 7,850 | 23,400 |
| Engagement rate | 0.13% | 0.52% | 5.76% |
| Average views | Not available | Not available | Not available |

## Other categories in Vietnam

| Benchmark group | Creators | Median followers | Median engagement | Median views |
| --- | --- | --- | --- | --- |
| [Beauty (alternate tag)](https://www.storika.ai/benchmarks/vn-beauty) | 244 | 24K | 1.24% | 22.7K |
| [Beauty & Personal Care + Fashion & Style](https://www.storika.ai/benchmarks/vn-beauty-and-personal-care-plus-fashion-and-style) | 232 | 33.3K | 2.03% | 39.2K |
| [Beauty & Personal Care](https://www.storika.ai/benchmarks/vn-beauty-and-personal-care) | 179 | 18K | 0.65% | 10.3K |
| [Beauty (alternate tag) + Beauty & Personal Care](https://www.storika.ai/benchmarks/vn-beauty-plus-beauty-and-personal-care) | 137 | 16.1K | 0.79% | 15.7K |
| [Culture & Entertainment + Fashion & Style](https://www.storika.ai/benchmarks/vn-culture-and-entertainment-plus-fashion-and-style) | 135 | 42.2K | 4.16% | 50.6K |
| [Fashion & Style + Shopping](https://www.storika.ai/benchmarks/vn-fashion-and-style-plus-shopping) | 107 | 23.3K | 0.54% | Not available |
| [Fashion & Style](https://www.storika.ai/benchmarks/vn-fashion-and-style) | 94 | 27.1K | 0.83% | Not available |
| [Beauty & Personal Care + Shopping](https://www.storika.ai/benchmarks/vn-beauty-and-personal-care-plus-shopping) | 91 | 15.7K | 0.54% | Not available |

## Home & living in other countries

| Benchmark group | Creators | Median followers | Median engagement | Median views |
| --- | --- | --- | --- | --- |
| [United States](https://www.storika.ai/benchmarks/us-home-and-living) | 1,620 | 13.2K | 0.51% | 2.4K |
| [Philippines](https://www.storika.ai/benchmarks/ph-home-and-living) | 170 | 14.1K | 0.53% | Not available |
| [Malaysia](https://www.storika.ai/benchmarks/my-home-and-living) | 166 | 10.6K | 0.64% | Not available |
| [Indonesia](https://www.storika.ai/benchmarks/id-home-and-living) | 154 | 9.6K | 1.52% | Not available |
| [Brazil](https://www.storika.ai/benchmarks/br-home-and-living) | 135 | 8.2K | 2.09% | Not available |
| [United Kingdom](https://www.storika.ai/benchmarks/gb-home-and-living) | 117 | 9.6K | 4.61% | Not available |
| [South Korea](https://www.storika.ai/benchmarks/kr-home-and-living) | 60 | 21K | 1.72% | Not available |
| [Thailand](https://www.storika.ai/benchmarks/th-home-and-living) | 55 | 14K | 22.63% | Not available |

## How to read this benchmark

The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.

[Full methodology](https://www.storika.ai/benchmarks/methodology)[All countries for this category](https://www.storika.ai/benchmarks/category-home-and-living)[Explore creator rate data](https://www.storika.ai/tools/creator-rate-calculator)

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