[Storika](https://www.storika.ai/)/[TikTok benchmarks](https://www.storika.ai/benchmarks)/[South Africa](https://www.storika.ai/benchmarks/country-za)/Beauty & personal care + fashion & style

TikTok data benchmark

# TikTok creator benchmarks: South Africa beauty & personal care + fashion & style

Among 115 eligible public TikTok creator profiles in South Africa tagged Beauty & Personal Care + Fashion & Style, the median profile has 17,200 followers, 2.02% engagement, and 17,345 average views.

n=115 distinct creator profiles. Updated October 13, 2026.

| Metric | 25th percentile | Median | 75th percentile |
| --- | --- | --- | --- |
| Followers | 7,827 | 17,200 | 36,900 |
| Engagement rate | 0.82% | 2.02% | 13.97% |
| Average views | 2,356 | 17,345 | 77,843 |

## Other categories in South Africa

| Benchmark group | Creators | Median followers | Median engagement | Median views |
| --- | --- | --- | --- | --- |
| [Beauty & Personal Care](https://www.storika.ai/benchmarks/za-beauty-and-personal-care) | 75 | 14.7K | 1.21% | 9.3K |
| [Beauty & Personal Care + Home & Living](https://www.storika.ai/benchmarks/za-beauty-and-personal-care-plus-home-and-living) | 51 | 11K | 1.69% | Not available |
| [Culture & Entertainment + Fashion & Style](https://www.storika.ai/benchmarks/za-culture-and-entertainment-plus-fashion-and-style) | 38 | 42.4K | 2.56% | Not available |
| [Fashion & Style + Home & Living](https://www.storika.ai/benchmarks/za-fashion-and-style-plus-home-and-living) | 35 | 8.3K | 1.72% | Not available |
| [Fashion & Style + Shopping](https://www.storika.ai/benchmarks/za-fashion-and-style-plus-shopping) | 33 | 18.7K | 1.90% | Not available |
| [Beauty & Personal Care + Shopping](https://www.storika.ai/benchmarks/za-beauty-and-personal-care-plus-shopping) | 30 | 10.8K | 1.10% | Not available |

## Beauty & personal care + fashion & style in other countries

| Benchmark group | Creators | Median followers | Median engagement | Median views |
| --- | --- | --- | --- | --- |
| [United States](https://www.storika.ai/benchmarks/us-beauty-and-personal-care-plus-fashion-and-style) | 17,181 | 18.9K | 0.43% | 3.1K |
| [Thailand](https://www.storika.ai/benchmarks/th-beauty-and-personal-care-plus-fashion-and-style) | 682 | 37.2K | 4.04% | 35.2K |
| [Japan](https://www.storika.ai/benchmarks/jp-beauty-and-personal-care-plus-fashion-and-style) | 629 | 29.2K | 3.46% | 39.7K |
| [United Kingdom](https://www.storika.ai/benchmarks/gb-beauty-and-personal-care-plus-fashion-and-style) | 623 | 21.3K | 1.47% | 17.3K |
| [Philippines](https://www.storika.ai/benchmarks/ph-beauty-and-personal-care-plus-fashion-and-style) | 600 | 17.5K | 0.67% | 10.3K |
| [South Korea](https://www.storika.ai/benchmarks/kr-beauty-and-personal-care-plus-fashion-and-style) | 559 | 21.6K | 1.17% | 15.6K |
| [Mexico](https://www.storika.ai/benchmarks/mx-beauty-and-personal-care-plus-fashion-and-style) | 418 | 20.2K | 0.65% | 3.6K |
| [Indonesia](https://www.storika.ai/benchmarks/id-beauty-and-personal-care-plus-fashion-and-style) | 406 | 19.9K | 0.91% | 5.4K |

## How to read this benchmark

The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.

[Full methodology](https://www.storika.ai/benchmarks/methodology)[All countries for this category](https://www.storika.ai/benchmarks/category-beauty-and-personal-care-plus-fashion-and-style)[Explore creator rate data](https://www.storika.ai/tools/creator-rate-calculator)

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