Best-for-job roundup
Best Influencer Discovery Tools for Makeup Brands (2026)
The best influencer discovery tool for a makeup brand finds creators whose audience matches the brand's shades, price point and market, and shows audience data before outreach. This roundup scores five discovery tools on five weighted criteria, cites a dated source for every score and price, and names each tool's real strength.
- 1. Storika - best for makeup brands that want discovery to flow into a run campaign (3.85 out of 5)
- 2. Influencer Hero - best for a global creator pool on all platforms[20] (3.80 out of 5)
- 3. Modash - best for shortlists of perfectly matched creators[5] (3.70 out of 5)
- 4. HypeAuditor - best for detecting fake followers and suspicious engagement[9] (3.35 out of 5)
- 5. Heepsy - best for AI, lookalike and text search from the free plan[14] (3.15 out of 5)
Scorecard
| Tool | Creator discovery (30%) | AI-agent workflow (35%) | Seeding workflow (15%) | Reporting (10%) | Price to start (10%) | Weighted scoreout of 5 |
|---|---|---|---|---|---|---|
| 1. Storika | 3 | 5 | 4 | 3 | 3 | 3.85 |
| 2. Influencer Hero | 4 | 3 | 5 | 5 | 3 | 3.80 |
| 3. Modash | 5 | 2 | 4 | 5 | 4 | 3.70 |
| 4. HypeAuditor | 4 | 3 | 2 | 4 | 4 | 3.35 |
| 5. Heepsy | 4 | 2 | 3 | 3 | 5 | 3.15 |
How were the five tools for makeup brand influencer discovery scored?
Each tool gets a score from 1 to 5 on every criterion below. Every score cites a dated public source. The weighted score is the sum of score times weight, divided by 100.
| Criterion | Weight | What earns a 5 |
|---|---|---|
| Creator discovery | 30% | Finds creators who match the brand's niche and audience using published filters, with audience data shown before outreach. |
| AI-agent workflow | 35% | AI agents carry out campaign work such as discovery, outreach, seeding and reporting, in the app or from an AI assistant like ChatGPT or Claude, as a dated public source describes. |
| Seeding workflow | 15% | Runs product seeding from shortlist to shipped product to posted content without a spreadsheet in between. |
| Reporting | 10% | Reports posts, reach and sales per creator from the vendor's own published feature documentation. |
| Price to start | 10% | A published self-serve price a small brand can start on without a sales call. |
1. Storika: best for makeup brands that want discovery to flow into a run campaign
Real strength: AI agents handle discovery, outreach, negotiation, shipment tracking and post verification.[1]
- Creator discovery 3/5: Storika shortlists creators by audience, category, country, engagement and brand fit rather than follower count alone.[3]
- AI-agent workflow 5/5: AI agents handle discovery, outreach, negotiation, shipment tracking and post verification inside the Storika app.[1]
- Seeding workflow 4/5: AI agents carry a campaign from discovery through outreach, negotiation and shipment tracking to post verification.[1]
- Reporting 3/5: Storika confirms each contracted post went live, checks it against the brief and attributes it to the right campaign; its sales reporting is narrower than the attribution-first tools here.[4]
- Price to start 3/5: Storika Pro costs $500 per month, more than the lowest entry plans in this roundup.[2]
Weighted score: (3 x 30 + 5 x 35 + 4 x 15 + 3 x 10 + 3 x 10) / 100 = 385 / 100 = 3.85
2. Influencer Hero: best for a global creator pool on all platforms
Sources for this line[20]
Real strength: Influencer Hero helps brands discover the right creators, manage outreach and relationships, automate campaigns and measure performance from first contact to final sale.[21]
- Creator discovery 4/5: Influencer Hero's creator pool is 450m+ global, all platforms.[20]
- AI-agent workflow 3/5: In Influencer Hero, AI can read a creator's reply and automatically answer with a specific email template.[28]
- Seeding workflow 5/5: Teams send free products to creators, automatically create orders, track shipping and delivery status and link each shipment to a deal stage.[23]
- Reporting 5/5: Reach, clicks, affiliate sales, outreach performance and product costs all live in one place, connected directly to your e-commerce CMS.[24]
- Price to start 3/5: Influencer Hero starts at $649 per month for the Standard plan.[22]
Weighted score: (4 x 30 + 3 x 35 + 5 x 15 + 5 x 10 + 3 x 10) / 100 = 380 / 100 = 3.80
3. Modash: best for shortlists of perfectly matched creators
Sources for this line[5]
Real strength: Modash lists 350m+ creator profiles, plus 37 powerful filters in Discover.[5]
- Creator discovery 5/5: With Modash you can go from 350m+ creator profiles, with 37 powerful filters, to a shortlist of perfectly matched creators in minutes.[5]
- AI-agent workflow 2/5: Modash AI search finds creators from a plain-language description in Discover.[26]
- Seeding workflow 4/5: Product offers let you pick products from your Shopify store, set a budget and share a single link; creators place the order themselves.[7]
- Reporting 5/5: Every discount code redemption, tracking link click and purchase ties back to the creator who made it happen.[8]
- Price to start 4/5: Modash paid access starts at $299 per month on Essentials.[6]
Weighted score: (5 x 30 + 2 x 35 + 4 x 15 + 5 x 10 + 4 x 10) / 100 = 370 / 100 = 3.70
4. HypeAuditor: best for detecting fake followers and suspicious engagement
Sources for this line[9]
Real strength: HypeAuditor detects fake followers and suspicious engagement using machine learning models trained to identify audience manipulation.[9]
- Creator discovery 4/5: Instagram influencer discovery finds relevant influencers across 228m+ accounts in the HypeAuditor database.[11]
- AI-agent workflow 3/5: HypeAuditor's MCP server lets AI assistants access HypeAuditor data and perform tasks on your behalf.[27]
- Seeding workflow 2/5: Promo codes, tracking links and product sample details are shared directly through the platform.[12]
- Reporting 4/5: HypeAuditor integrates with Shopify and WooCommerce to attribute purchases and revenue to influencer campaigns.[13]
- Price to start 4/5: The Basic HypeAuditor plan starts at $299 per month, billed annually.[10]
Weighted score: (4 x 30 + 3 x 35 + 2 x 15 + 4 x 10 + 4 x 10) / 100 = 335 / 100 = 3.35
5. Heepsy: best for AI, lookalike and text search from the free plan
Sources for this line[14]
Real strength: Heepsy detects influencers among your existing followers and customers.[15]
- Creator discovery 4/5: Heepsy added AI-powered search, with AI, lookalike and text search, to the free plan and above.[14]
- AI-agent workflow 2/5: Heepsy offers AI-powered search on its free plan and above, plus AI email compose and mailing sequences on Plus and above.[14]
- Seeding workflow 3/5: Heepsy integrates smoothly with Shopify, facilitating gifting campaigns and tracking influencer-driven sales.[17]
- Reporting 3/5: Heepsy creates personalized tracking links for collaborators to monitor referred clicks.[18]
- Price to start 5/5: Heepsy lists a free plan, and the Heepsy Starter plan is $69 per month, billed annually.[19, 16]
Weighted score: (4 x 30 + 2 x 35 + 3 x 15 + 3 x 10 + 5 x 10) / 100 = 315 / 100 = 3.15
What is the catch with Storika?
Storika searches a smaller creator pool than the database specialists in this roundup, and its filters are built to feed a campaign its agents then run. A makeup brand whose team wants to browse a very large database by hand will find more raw search in a discovery-first tool.
How much does each tool cost?
Prices are copied from a dated public source for each vendor: the vendor's own page, or a third-party page marked “reported by”. Each source and its date are listed under Claims and sources below. The yearly arithmetic is written out, and any billing condition the source states is shown with the price. Vendors change prices; check the source before you buy.
| Tool | Plan | Price | Arithmetic |
|---|---|---|---|
| Storika | Pro | $500 per month[2] | $500 per month x 12 = $6,000 per year |
| Modash | Essentials | $299 per month[6] | $299 per month x 12 = $3,588 per year |
| HypeAuditor | Basic | $299 per month, billed annually[10] | $299 per month, billed annually x 12 = $3,588 per year |
| Heepsy | Starter | $69 per month, billed annually[16] | $69 per month, billed annually x 12 = $828 per year |
| Influencer Hero | Standard | $649 per month[22] | $649 per month x 12 = $7,788 per year |
Questions buyers ask
- What is the best influencer discovery tool for a makeup brand?
- Modash lists 350m+ creator profiles, plus 37 powerful filters. HypeAuditor finds relevant influencers across 228m+ Instagram accounts. Heepsy added AI, lookalike and text search to the free plan. Influencer Hero's creator pool is 450m+ global. Storika shortlists creators by audience, category, country, engagement and brand fit, and its agents then run outreach and seeding.[5, 11, 14, 20]
- How much do influencer discovery tools cost?
- Heepsy lists a free plan, and Heepsy Starter is $69 per month, billed annually. Influencer Hero starts at $649 per month for the Standard plan. The Basic HypeAuditor plan starts at $299 per month, billed annually. Modash paid access starts at $299 per month on Essentials. Storika Pro is $500 per month.[19, 22, 10, 6, 16, 2]
More on makeup brand influencer discovery
Claims and sources (28)
Every score, price and line about a tool on this page cites one of these dated public sources. The numbers match the marks in the text.
1.Storika: ai agents handling discovery, outreach, negotiation, shipment tracking and post verification
“storika runs that whole cycle for d2c beauty, skincare and lifestyle brands, with ai agents handling discovery, outreach, negotiation, shipment tracking and post verification.”
Source dated October 12, 2026 · Read October 13, 2026 · Vendor documentation · View source
2.Storika: pro costs $500 a month
“pro costs $500 a month”
Source dated October 12, 2026 · Read October 13, 2026 · Public pricing page · View source
3.Storika: filtering on audience, category, country, engagement and brand fit
“beauty brands find the right creators by filtering on audience, category, country, engagement and brand fit”
Source dated October 12, 2026 · Read October 13, 2026 · Vendor documentation · View source
4.Storika: confirms each contracted post went live, checks it against the brief and attributes it to the right campaign
“storika tracks and verifies creator posts: it confirms each contracted post went live, checks it against the brief and attributes it to the right campaign, which gives the agency a delivery record the client can trust.”
Source dated October 12, 2026 · Read October 13, 2026 · Vendor documentation · View source
5.Modash: 350m+ creator profiles and 37 powerful filters
“with 350m+ creator profiles and 37 powerful filters in discover , you can go from "where do i even start?" to a shortlist of perfectly matched creators in minutes.”
Source dated October 2, 2026 · Read October 13, 2026 · Vendor documentation · View source
6.Modash: starts at $299 per month essentials
“paid access starts at $299 per month essentials”
Reported by itechguides.com · Source dated October 7, 2026 · Read October 13, 2026 · Public pricing page · View source
7.Modash: pick products from your shopify store, set a budget, and share a single link
“product offers in modash let you pick products from your shopify store, set a budget, and share a single link - creators choose what they want and place the order themselves. the whole gifting process, from offer to delivery to content, tracked in one place.”
Source dated October 6, 2026 · Read October 13, 2026 · Vendor documentation · View source
8.Modash: modash ties it all back to the creator who made it happen
“every discount code redemption, every tracking link click, every purchase - modash ties it all back to the creator who made it happen.”
Source dated October 3, 2026 · Read October 13, 2026 · Vendor documentation · View source
9.HypeAuditor: detect fake followers and suspicious engagement
“detect fake followers and suspicious engagement using proprietary machine learning models trained to identify audience manipulation”
Source dated July 9, 2026 · Read October 13, 2026 · Vendor documentation · View source
10.HypeAuditor: the basic hypeauditor plan starts at $299/month
“the basic hypeauditor plan starts at $299/month when billed annually.”
Source dated September 16, 2026 · Read October 13, 2026 · Vendor documentation · View source
11.HypeAuditor: 228m+ accounts
“instagram influencer discovery can help you find relevant influencers for your marketing campaigns across 228m+ accounts in the hypeauditor database.”
Source dated July 20, 2026 · Read October 13, 2026 · Vendor documentation · View source
12.HypeAuditor: product sample details
“share promo codes, tracking links, and product sample details directly through the platform so influencers have everything they need from day one.”
Source dated July 20, 2026 · Read October 13, 2026 · Vendor documentation · View source
13.HypeAuditor: attribute purchases and revenue to influencer campaigns
“hypeauditor integrates with platforms such as shopify and woocommerce , allowing you to attribute purchases and revenue to influencer campaigns and measure their business impact.”
Source dated July 9, 2026 · Read October 13, 2026 · Vendor documentation · View source
14.Heepsy: ai-powered search (ai, lookalike & text search)
“added ai-powered search (ai, lookalike & text search) to the free plan and above, plus ai email compose and mailing sequences to plus and above.”
Reported by pricingsaas.com · Source dated July 10, 2026 · Read October 13, 2026 · Public pricing page · View source
15.Heepsy: detecting influencers among your existing followers and customers
“the platform goes beyond traditional influencer discovery by detecting influencers among your existing followers and customers.”
Source dated October 21, 2025 · Read October 13, 2026 · Vendor documentation · View source
16.Heepsy: starter $69 billed annually month
“starter $69 billed annually month”
Reported by getpulsesignal.com · Source dated October 13, 2026 · Read October 13, 2026 · Public pricing page · View source
17.Heepsy: integrates smoothly with shopify, facilitating gifting campaigns and tracking influencer-driven sales
“heepsy is an influencer marketing platform that integrates smoothly with shopify, facilitating gifting campaigns and tracking influencer-driven sales.”
Source dated October 21, 2025 · Read October 13, 2026 · Vendor documentation · View source
18.Heepsy: personalized tracking links for collaborators to monitor referred clicks
“it estimates cpm to assess content effectiveness before collaborations with all the details you need, and creates personalized tracking links for collaborators to monitor referred clicks, revealing key brands and influencers for optimized future strategies.”
Source dated October 21, 2025 · Read October 13, 2026 · Vendor documentation · View source
19.Heepsy: heepsy has a free plan
“is heepsy free? yes. heepsy has a free plan.”
Reported by getpulsesignal.com · Source dated October 13, 2026 · Read October 13, 2026 · Public pricing page · View source
20.Influencer Hero: 450m+ global, all platforms
“creator pool: 450m+ global, all platforms.”
Source dated August 19, 2026 · Read October 13, 2026 · Vendor documentation · View source
21.Influencer Hero: discover the right creators, manage outreach and relationships, automate campaigns, and measure performance from first contact to final sale
“since launch, we have grown into a leading all-in-one platform, helping hundreds of d2c and e-commerce brands discover the right creators, manage outreach and relationships, automate campaigns, and measure performance from first contact to final sale.”
Source dated July 23, 2026 · Read October 13, 2026 · Vendor documentation · View source
22.Influencer Hero: standard $649/month
“standard $649/month”
Source dated October 12, 2026 · Read October 13, 2026 · Vendor documentation · View source
23.Influencer Hero: send free products to creators, automatically create $0 orders, track shipping and delivery status
“this feature lives inside the influencer crm and campaign workflows and connects directly to shopify and other ecommerce integrations. it allows teams to send free products to creators, automatically create $0 orders, track shipping and delivery status, and link each shipment to a specific deal stage and creator profile.”
Source dated July 30, 2026 · Read October 13, 2026 · Vendor documentation · View source
24.Influencer Hero: reach, clicks, affiliate sales, outreach performance and product costs
“it connects directly to your e-commerce cms, which closes the gap between social engagement and business results: reach, clicks, affiliate sales, outreach performance and product costs all live in one place.”
Source dated October 12, 2026 · Read October 13, 2026 · Vendor documentation · View source
25.Modash: audience location data goes all the way down to city level
“on instagram, audience location data goes all the way down to city level.”
Source dated October 6, 2026 · Read October 13, 2026 · Vendor documentation · View source
26.Modash: ai search in discover
“just describe the creator you're looking for, and modash delivers exactly who you need.”
Source dated October 2, 2026 · Read October 13, 2026 · Vendor documentation · View source
27.HypeAuditor: mcp (model context protocol) server
“work with hypeauditor through ai using our mcp (model context protocol) server, enabling ai assistants and custom ai workflows to securely access hypeauditor data and perform tasks on your behalf.”
Source dated July 9, 2026 · Read October 13, 2026 · Vendor documentation · View source
28.Influencer Hero: automatically reply with a specific email template
“if the ai confirms they are ready, it can automatically reply with a specific email template”
Source dated October 12, 2026 · Read October 13, 2026 · Vendor documentation · View source
Methodology
Storika publishes a roundup only when every price and every fact behind a score cites a dated public source and records the date Storika read it. An automated check runs before every site build and blocks the page if any price or scored fact lacks a dated source. Storika is one of the five tools and is scored on the same criteria, with its main drawback stated above.