Data insights
TikTok creator benchmarks by country and category
Compare follower counts, engagement rates, and average views across 1,089 data-backed benchmark groups. Every published group includes at least 30 distinct public creator profiles.
Benchmarks by category
Global rollups per normalized creator category; each page lists the category's eligible countries and multi-category combinations. Some profiles carry a shorter alternate category tag, such as Beauty rather than Beauty & Personal Care. Those groups are kept separate and marked (alternate tag).
- AI & Technologyn=665
- Architecture & Constructionn=79
- Arts & Craftsn=103
- Automotiven=734
- Beauty (alternate tag)n=1,798
- Beauty & Personal Caren=8,257
- Books & Literaturen=47
- Business & Financen=483
- Culture & Entertainmentn=5,081
- Education & Learningn=276
- Fashion (alternate tag)n=277
- Fashion & Stylen=3,938
- Food & Drinkn=2,817
- Gamingn=613
- Health (alternate tag)n=57
- Health & Wellnessn=1,942
- Home & Livingn=3,226
- Lifestylen=1,202
- Misc.n=609
- News & Median=83
- Other (alternate tag)n=126
- Petsn=893
- Relationships & Familyn=772
- Religion & Spiritualityn=417
- Shoppingn=266
- Sports & Outdoorsn=403
- Tech (alternate tag)n=48
- Travel & Tourismn=538
Browse by country
- Argentina8 eligible category groups
n=1,016 distinct profiles - Australia19 eligible category groups
n=3,443 distinct profiles - Bangladesh1 eligible category group
n=352 distinct profiles - Brazil26 eligible category groups
n=4,152 distinct profiles - Cambodia1 eligible category group
n=200 distinct profiles - Canada10 eligible category groups
n=1,965 distinct profiles - China8 eligible category groups
n=1,304 distinct profiles - Colombia8 eligible category groups
n=1,523 distinct profiles - Egypt7 eligible category groups
n=1,125 distinct profiles - Ethiopia1 eligible category group
n=404 distinct profiles - France15 eligible category groups
n=2,785 distinct profiles - Germany15 eligible category groups
n=2,538 distinct profiles - Ghana2 eligible category groups
n=491 distinct profiles - India7 eligible category groups
n=1,394 distinct profiles - Indonesia36 eligible category groups
n=5,556 distinct profiles - Iraq1 eligible category group
n=345 distinct profiles - Italy12 eligible category groups
n=1,698 distinct profiles - Japan36 eligible category groups
n=6,771 distinct profiles - Kenya2 eligible category groups
n=437 distinct profiles - Malaysia23 eligible category groups
n=3,772 distinct profiles - Mexico36 eligible category groups
n=5,627 distinct profiles - Morocco1 eligible category group
n=469 distinct profiles - Myanmar (Burma)3 eligible category groups
n=499 distinct profiles - Nepal5 eligible category groups
n=1,032 distinct profiles - Nigeria10 eligible category groups
n=1,511 distinct profiles - Pakistan6 eligible category groups
n=1,094 distinct profiles - Peru5 eligible category groups
n=862 distinct profiles - Philippines38 eligible category groups
n=6,730 distinct profiles - Poland5 eligible category groups
n=924 distinct profiles - Russia9 eligible category groups
n=1,433 distinct profiles - Saudi Arabia4 eligible category groups
n=795 distinct profiles - South Africa7 eligible category groups
n=1,125 distinct profiles - South Korea37 eligible category groups
n=6,891 distinct profiles - Spain30 eligible category groups
n=4,180 distinct profiles - Thailand40 eligible category groups
n=6,532 distinct profiles - Türkiye6 eligible category groups
n=983 distinct profiles - Ukraine3 eligible category groups
n=817 distinct profiles - United Kingdom45 eligible category groups
n=7,177 distinct profiles - United States537 eligible category groups
n=199,065 distinct profiles - Venezuela6 eligible category groups
n=808 distinct profiles - Vietnam18 eligible category groups
n=2,748 distinct profiles