Data insights
TikTok creator benchmarks by country and category
Compare follower counts, engagement rates, and average views across 1,431 data-backed benchmark groups. Every published group includes at least 30 distinct public creator profiles.
Benchmarks by category
Global rollups per normalized creator category; each page lists the category's eligible countries and multi-category combinations.
- AI & Technologyn=761
- Architecture & Constructionn=99
- Arts & Craftsn=121
- Automotiven=964
- Beautyn=2,605
- Beauty & Personal Caren=11,464
- Books & Literaturen=65
- Business & Financen=668
- Culture & Entertainmentn=5,776
- Education & Learningn=342
- Fashionn=578
- Fashion & Stylen=5,242
- Foodn=209
- Food & Drinkn=3,346
- Gamingn=708
- Healthn=115
- Health & Wellnessn=2,201
- Home & Livingn=6,220
- Lifestylen=3,795
- Misc.n=1,036
- News & Median=92
- Othern=483
- Petsn=1,103
- Relationships & Familyn=909
- Religion & Spiritualityn=526
- Shoppingn=301
- Sports & Outdoorsn=503
- Techn=115
- Travel & Tourismn=666
Browse by country
- Argentina9 eligible category groups
n=1,311 distinct profiles - Australia31 eligible category groups
n=4,513 distinct profiles - Bangladesh9 eligible category groups
n=1,044 distinct profiles - Brazil45 eligible category groups
n=8,569 distinct profiles - Cambodia1 eligible category group
n=288 distinct profiles - Canada15 eligible category groups
n=2,567 distinct profiles - China10 eligible category groups
n=1,726 distinct profiles - Colombia13 eligible category groups
n=2,011 distinct profiles - Egypt13 eligible category groups
n=1,754 distinct profiles - Ethiopia1 eligible category group
n=499 distinct profiles - France24 eligible category groups
n=3,525 distinct profiles - Germany22 eligible category groups
n=3,273 distinct profiles - Ghana7 eligible category groups
n=1,004 distinct profiles - India14 eligible category groups
n=2,107 distinct profiles - Indonesia50 eligible category groups
n=9,014 distinct profiles - Iraq1 eligible category group
n=489 distinct profiles - Italy16 eligible category groups
n=2,312 distinct profiles - Japan52 eligible category groups
n=8,834 distinct profiles - Kenya8 eligible category groups
n=880 distinct profiles - Malaysia39 eligible category groups
n=6,941 distinct profiles - Mexico46 eligible category groups
n=6,621 distinct profiles - Morocco1 eligible category group
n=650 distinct profiles - Myanmar (Burma)7 eligible category groups
n=910 distinct profiles - Nepal11 eligible category groups
n=1,515 distinct profiles - Nigeria22 eligible category groups
n=4,371 distinct profiles - Pakistan20 eligible category groups
n=2,872 distinct profiles - Peru7 eligible category groups
n=1,162 distinct profiles - Philippines67 eligible category groups
n=11,417 distinct profiles - Poland9 eligible category groups
n=1,308 distinct profiles - Romania1 eligible category group
n=406 distinct profiles - Russia10 eligible category groups
n=1,532 distinct profiles - Saudi Arabia6 eligible category groups
n=1,119 distinct profiles - South Africa12 eligible category groups
n=1,818 distinct profiles - South Korea42 eligible category groups
n=8,489 distinct profiles - Spain39 eligible category groups
n=5,361 distinct profiles - Tanzania1 eligible category group
n=267 distinct profiles - Thailand46 eligible category groups
n=7,319 distinct profiles - Türkiye9 eligible category groups
n=1,363 distinct profiles - Uganda2 eligible category groups
n=407 distinct profiles - Ukraine5 eligible category groups
n=1,115 distinct profiles - United Kingdom62 eligible category groups
n=9,639 distinct profiles - United States590 eligible category groups
n=216,617 distinct profiles - Venezuela7 eligible category groups
n=1,055 distinct profiles - Vietnam29 eligible category groups
n=4,900 distinct profiles