What is Tagger, actually?
On Sprout Social’s Q2 2026 earnings call, Sprout reported revenue -- $123.8 million, up 11% compared to the second quarter of 2025. Its CEO said this $30,000+ customer segment has stronger unit economics. The CEO also said the cohort has higher attach rates of products like influencer marketing.
What is Storika, actually?
Storika focuses on creator discovery. Set up your brand and campaign, review candidates, then confirm or enroll selected creators into your brand-owned roster. Email contact runs through your own Gmail; contracts, shipping, payments and campaign reporting need separate workflows.
Storika does not publish a named Shopify integration, so a brand whose program centers on Shopify-based seeding should ask for a live demo of that flow. Storika publishes a dedicated TikTok Shop affiliate operations guide for TikTok Shop-first programs.
What does each platform cost in 2026?
| Dimension | Tagger | Storika |
|---|---|---|
| How you buy | No dated public source found | Self-serve signup with published prices |
| Entry point | No dated public source found | 7-day trial (or until token grant exhaustion, whichever comes first; $0, 50,000 tokens one-time, card required, auto-converts to Pro) |
| Paid plans | No dated public source found | Basic ($49/mo or $41/mo annual), and Pro ($199/mo or $166/mo annual) |
| Usage | No dated public source found | Usage beyond a plan’s monthly bundle costs $250 per 1 million tokens |
Where does Tagger win?
- A team already on Sprout Social that wants one vendor; Sprout’s CEO says this $30,000+ customer segment has stronger unit economics.
Where does Storika win?
- The buyer wants creator discovery and a review step before confirming selected creators into the brand-owned roster.
- The buyer wants published pricing and to start without a sales call: pro costs $199 a month with 800,000 tokens a month, after a self-serve trial.
Thinking about switching from Tagger: what should you check first?
If your team already runs on Sprout Social, its influencer marketing product keeps you with one vendor. If you need creator discovery and roster enrollment, evaluate Storika with a real brief, and ask Sprout Social for the product’s price and term in writing.
Frequently asked questions
Is Tagger still a separate product?
Per Programming Insider, Tagger is an influencer marketing and social intelligence platform, acquired by Sprout Social and rebranded as Sprout Social Influencer Marketing in February 2025.
How much does Tagger cost?
Ask Sprout Social for the influencer marketing product's price and term in writing.
Does Storika have a free plan?
Not a permanent free tier. Storika's entry point is a 7-day trial (or until token grant exhaustion, whichever comes first; $0, 50,000 tokens one-time, card required, auto-converts to Pro).
Related reading
For how Storika compares to other established platforms, see Storika vs. CreatorIQ and Storika vs. Later Influence.
Sources
- Top 10 Tagger Alternatives in 2026 : Programming Insider (acquisition and rebrand)
- Sprout Social Q2 2026 earnings call transcript : The Motley Fool, August 13, 2026 (revenue, larger-customer segment)
- Sprout Social Influencer Marketing : Sprout Social product page
- Influencer marketing platform pricing 2026 : Storika (trial, Basic and Pro prices)
- Storika for agency client reporting : Storika (Pro price, token overage)