How many creators does your view goal take? Enter a goal and a category to see the answer at the median, from public creator data.
For 1,000,000 views in beauty, it takes about 292 creators at the median of 3,435 average views (8,257 profiles). For 1,000,000 views in food, it takes about 39 creators at the median of 25,966 average views (2,817 profiles). For 1,000,000 views in wellness, it takes about 312 creators at the median of 3,206 average views (1,942 profiles). Each figure divides the goal by the median average views of public TikTok creator profiles in Storika's published benchmarks, rounded up.
Enter the total views you want and pick a category. No account or email needed for the headline number.
1,000,000 views divided by 3,435 median average views, from 8,257 public TikTok creator profiles tagged Beauty & Personal Care (source), rounded up.
Average views on a public profile are not a forecast of sponsored post delivery: a sponsored post can earn more or fewer views than the creator's average.
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Start free| Category | Benchmark | Median average views | Creators for 1M views | Profiles |
|---|---|---|---|---|
| Beauty | Beauty & Personal Care | 3,435 | 292 | n=8,257 |
| Food | Food & Drink | 25,966 | 39 | n=2,817 |
| Wellness | Health & Wellness | 3,206 | 312 | n=1,942 |
The planner makes one calculation: your view goal divided by the average views of a typical profile in the category, rounded up to whole creators. The average views come from Storika's TikTok Creator Benchmarks, built from public profiles that pass a brand-safety floor, with at least 30 distinct profiles per published group. Average views are the average play count recorded on each public profile, not a measure of sponsored posts, so they are not a forecast of what a sponsored post will deliver. Read the benchmark methodology.