Top K-Beauty Makeup TikTok Creators for the US Market 2026
Makeup-focused creators with US audiences on TikTok, ranked by reach from Storika's dataset.
The 30 highest-reach Korean-beauty content creators on TikTok with the United States-market audiences, ranked by follower count and shown with engagement rate and average views. This ranking is built from public-profile data in Storika's creator dataset and refreshed regularly.
| # | Creator | Tier | Followers | Eng. rate | Avg. views | Niche |
|---|---|---|---|---|---|---|
| 1 | Kika Kim✓@kikakiim | Mega | 36M | 0.6% | 4.6M | Skincare |
| 2 | Cardi B✓@iamcardib | Mega | 33M | 1.07% | 11M | Skincare |
| 3 | dina@dina | Mega | 24M | 0.45% | 5.0M | Makeup |
| 4 | LOURD@lourdasprec | Mega | 19M | 0.43% | 1.1M | Makeup |
| 5 | HALEYYBAYLEE✓@haleyybaylee | Mega | 17M | 0.52% | 2.1M | Skincare |
| 6 | Huda Beauty✓@hudabeauty | Mega | 12M | 0.33% | 3.0M | Makeup |
| 7 | nikki lilly✓@nikkililly | Mega | 9.7M | 3.6% | 14M | Skincare |
| 8 | miranda rae ⭐️✓@mirandaalol | Mega | 8.6M | 12.04% | 21M | Makeup |
| 9 | nouhailaait__🪬@nouhailaait__ | Mega | 8.1M | 0.19% | 4.6M | Makeup |
| 10 | SOL PENA@sollpenamakeup | Mega | 7.2M | 1.04% | 1.5M | Makeup |
| 11 | Paige Taylor@paigetaylor.s | Mega | 6.8M | 0.98% | 772K | Skincare |
| 12 | Katie Fang✓@katiefanggg | Mega | 6.6M | 1.74% | 2.9M | Skincare |
| 13 | 🌈𝓒𝓵𝓪𝔀𝓮𝓭 𝓑𝓮𝓪𝓾𝓽𝔂🌈@clawed_beauty101 | Mega | 5.8M | 1.17% | 3.2M | Makeup |
| 14 | carmen elena@itscarmeeenn | Mega | 5.3M | 0.44% | 504K | Skincare |
| 15 | JJ@jooshica | Mega | 5.3M | 1.56% | 4.5M | Skincare |
| 16 | Austin & Lexi@austinandlexi | Mega | 5.3M | 0.89% | 380K | Makeup |
| 17 | matteo@sinetmatteo | Mega | 5.2M | 10.28% | 13M | Skincare |
| 18 | Emilie✓@emiliekiser | Mega | 5.1M | 2.81% | 3.4M | Skincare |
| 19 | Rare Beauty✓@rarebeauty | Mega | 5.0M | 0.14% | 135K | Makeup |
| 20 | 👑ℚ𝕦𝕖𝕖𝕟👑@queen_kye18 | Macro | 4.7M | 0.56% | 1.7M | Makeup |
| 21 | Nadya Okamoto✓@nadyaokamoto | Macro | 4.4M | 2.24% | 4.2M | Skincare |
| 22 | em ma@elm0zwrld | Macro | 4.2M | 16.62% | 6.2M | Makeup |
| 23 | Lay Bankz✓@thelaybankz | Macro | 4.2M | 0.61% | 786K | Skincare |
| 24 | Amanda Diaz✓@amandadiaz | Macro | 4.2M | 0.15% | 306K | Makeup |
| 25 | yonna🌕@yonna.jay | Macro | 4.0M | 6.9% | 2.6M | Skincare |
| 26 | kimberly kim@kimberlykimpena | Macro | 4.0M | 31.57% | 37M | Makeup |
| 27 | Sahar Dahi✓@saharrooo | Macro | 4.0M | 6.5% | 2.9M | Makeup |
| 28 | Sandra Cires Art✓@sandraciresart | Macro | 3.9M | 0.3% | 1.5M | Skincare |
| 29 | Aviva✓@avivasofia | Macro | 3.8M | 1.71% | 554K | Makeup |
| 30 | sabyhesri✓@sabyhesri | Macro | 3.7M | 1.61% | 1.6M | Skincare |
Methodology
Ranked by follower count from Storika's creator dataset, filtered to TikTok accounts whose primary content category is beauty/personal care and whose audience is primarily in the United States. "K-beauty creator" here means Korean-beauty CONTENT (skincare, makeup, K-beauty hauls/reviews) — a content niche, not a nationality claim. Only public-profile fields are shown (handle, follower count, engagement rate, average views). Accounts flagged unsafe, inactive/stale, or on Storika's opt-out list are excluded. Follower and engagement figures reflect the most recent data Storika collected and change over time.