TikTok data benchmark
TikTok creator benchmarks: Home & living + relationships & family + shopping by country
Across 201 eligible public TikTok creator profiles tagged Home & Living + Relationships & Family + Shopping, the median profile has 12,200 followers, 0.32% engagement, and 2,020 average views.
n=201 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,526 | 12,200 | 40,500 |
| Engagement rate | 0.08% | 0.32% | 0.70% |
| Average views | 548 | 2,020 | 13,012 |
Eligible countries for home & living + relationships & family + shopping
1 group currently clears the 30-profile publication floor.
Component categories: Home & Living · Relationships & Family · Shopping
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.