TikTok data benchmark
TikTok creator benchmarks: Home & living + shopping + sports & outdoors by country
Across 66 eligible public TikTok creator profiles tagged Home & Living + Shopping + Sports & Outdoors, the median profile has 11,900 followers, 0.11% engagement, and 1,769 average views.
n=66 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,860 | 11,900 | 48,075 |
| Engagement rate | 0.03% | 0.11% | 0.34% |
| Average views | 403 | 1,769 | 26,780 |
Eligible countries for home & living + shopping + sports & outdoors
1 group currently clears the 30-profile publication floor.
Component categories: Home & Living · Shopping · Sports & Outdoors
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.