TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + culture & entertainment + home & living by country
Across 347 eligible public TikTok creator profiles tagged Beauty & Personal Care + Culture & Entertainment + Home & Living, the median profile has 14,600 followers, 0.35% engagement, and 2,004 average views.
n=347 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,717 | 14,600 | 39,850 |
| Engagement rate | 0.12% | 0.35% | 0.91% |
| Average views | 547 | 2,004 | 23,906 |
Eligible countries for beauty & personal care + culture & entertainment + home & living
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Culture & Entertainment · Home & Living
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.