TikTok data benchmark
Beauty & Personal Care TikTok creator benchmarks by country
Across 11,464 eligible public TikTok creator profiles tagged Beauty & Personal Care, the median profile has 5,710 followers, 1.61% engagement, and 6,973 average views.
n=11,464 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,815 | 5,710 | 16,700 |
| Engagement rate | 0.38% | 1.61% | 6.05% |
| Average views | 754 | 6,973 | 73,706 |
Eligible countries for Beauty & Personal Care
37 groups currently clear the 30-profile publication floor.
- United Statesn=4,261
- Philippinesn=936
- Indonesian=760
- South Korean=723
- Malaysian=548
- United Kingdomn=540
- Nigerian=464
- Vietnamn=296
- Thailandn=211
- Braziln=199
- Egyptn=171
- Canadan=169
- South African=144
- Australian=143
- Mexicon=141
- Spainn=112
- Japann=106
- Ghanan=101
- Pakistann=101
- Francen=93
- Indian=87
- Germanyn=84
- Kenyan=79
- Myanmar (Burma)n=76
- Italyn=73
- Saudi Arabian=66
- Russian=54
- Polandn=53
- Cambodian=49
- Ugandan=48
- Nepaln=46
- Türkiyen=46
- Ukrainen=36
- Chinan=34
- Bangladeshn=31
- Colombian=31
- Tanzanian=31
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.