TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + culture & entertainment + relationships & family by country
Across 1,404 eligible public TikTok creator profiles tagged Beauty & Personal Care + Culture & Entertainment + Relationships & Family, the median profile has 15,300 followers, 0.37% engagement, and 2,268 average views.
n=1,404 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,401 | 15,300 | 44,625 |
| Engagement rate | 0.16% | 0.37% | 0.90% |
| Average views | 635 | 2,268 | 25,909 |
Eligible countries for beauty & personal care + culture & entertainment + relationships & family
2 groups currently clear the 30-profile publication floor.
Component categories: Beauty & Personal Care · Culture & Entertainment · Relationships & Family
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.