TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + culture & entertainment + shopping by country
Across 884 eligible public TikTok creator profiles tagged Beauty & Personal Care + Culture & Entertainment + Shopping, the median profile has 12,400 followers, 0.27% engagement, and 1,265 average views.
n=884 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,941 | 12,400 | 32,025 |
| Engagement rate | 0.10% | 0.27% | 0.78% |
| Average views | 493 | 1,265 | 8,928 |
Eligible countries for beauty & personal care + culture & entertainment + shopping
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Culture & Entertainment · Shopping
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.