TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + education & learning + shopping by country
Across 68 eligible public TikTok creator profiles tagged Beauty & Personal Care + Education & Learning + Shopping, the median profile has 15,700 followers, 0.20% engagement, and 1,590 average views.
n=68 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,734 | 15,700 | 37,800 |
| Engagement rate | 0.07% | 0.20% | 0.58% |
| Average views | 616 | 1,590 | 28,234 |
Eligible countries for beauty & personal care + education & learning + shopping
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Education & Learning · Shopping
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.