TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + food & drink + home & living by country
Across 520 eligible public TikTok creator profiles tagged Beauty & Personal Care + Food & Drink + Home & Living, the median profile has 13,500 followers, 0.44% engagement, and 2,039 average views.
n=520 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,928 | 13,500 | 24,050 |
| Engagement rate | 0.14% | 0.44% | 1.18% |
| Average views | 647 | 2,039 | 19,255 |
Eligible countries for beauty & personal care + food & drink + home & living
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Food & Drink · Home & Living
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.