TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + food & drink + shopping by country
Across 690 eligible public TikTok creator profiles tagged Beauty & Personal Care + Food & Drink + Shopping, the median profile has 13,200 followers, 0.17% engagement, and 1,387 average views.
n=690 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,204 | 13,200 | 35,000 |
| Engagement rate | 0.05% | 0.17% | 0.56% |
| Average views | 502 | 1,387 | 11,387 |
Eligible countries for beauty & personal care + food & drink + shopping
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Food & Drink · Shopping
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.