TikTok data benchmark
Beauty & Personal Care + Food & Drink + Shopping TikTok creator benchmarks by country
Across 716 eligible public TikTok creator profiles tagged Beauty & Personal Care + Food & Drink + Shopping, the median profile has 8,170 followers, 0.30% engagement, and 1,567 average views.
n=716 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,062 | 8,170 | 20,025 |
| Engagement rate | 0.08% | 0.30% | 1.25% |
| Average views | 508 | 1,567 | 21,262 |
Eligible countries for Beauty & Personal Care + Food & Drink + Shopping
1 groups currently clear the 30-profile publication floor.
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.