TikTok data benchmark
Beauty & Personal Care + Health & Wellness + Misc. TikTok creator benchmarks by country
Across 75 eligible public TikTok creator profiles tagged Beauty & Personal Care + Health & Wellness + Misc., the median profile has 3,574 followers, 1.02% engagement, and 1,963 average views.
n=75 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,864 | 3,574 | 12,150 |
| Engagement rate | 0.26% | 1.02% | 3.39% |
| Average views | 497 | 1,963 | 20,390 |
Eligible countries for Beauty & Personal Care + Health & Wellness + Misc.
1 groups currently clear the 30-profile publication floor.
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.