TikTok data benchmark
TikTok creator benchmarks: Health & wellness by country
Across 1,942 eligible public TikTok creator profiles tagged Health & Wellness, the median profile has 19,600 followers, 0.17% engagement, and 3,206 average views.
n=1,942 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,600 | 19,600 | 50,775 |
| Engagement rate | 0.04% | 0.17% | 0.91% |
| Average views | 694 | 3,206 | 32,818 |
Eligible countries for health & wellness
5 groups currently clear the 30-profile publication floor.
Multi-category combinations including health & wellness
- Beauty & Personal Care + Health & Wellnessn=5,242
- Health & Wellness + Shoppingn=2,726
- Food & Drink + Health & Wellnessn=2,531
- Fashion & Style + Health & Wellnessn=2,499
- Culture & Entertainment + Health & Wellnessn=2,274
- Health & Wellness + Relationships & Familyn=2,215
- Health & Wellness + Home & Livingn=1,230
- Beauty & Personal Care + Health & Wellness + Shoppingn=1,062
- Culture & Entertainment + Health & Wellness + Relationships & Familyn=997
- Beauty & Personal Care + Fashion & Style + Health & Wellnessn=891
- Health & Wellness + Sports & Outdoorsn=641
- Education & Learning + Health & Wellnessn=590
- Culture & Entertainment + Fashion & Style + Health & Wellnessn=579
- Beauty & Personal Care + Culture & Entertainment + Health & Wellnessn=532
- Fashion & Style + Health & Wellness + Shoppingn=448
- Beauty & Personal Care + Health & Wellness + Home & Livingn=440
- Health & Wellness + Religion & Spiritualityn=386
- Beauty & Personal Care + Health & Wellness + Relationships & Familyn=366
- Culture & Entertainment + Food & Drink + Health & Wellnessn=350
- Beauty & Personal Care + Food & Drink + Health & Wellnessn=344
- Health & Wellness + Reviews & Recommendationsn=338
- Fashion & Style + Health & Wellness + Home & Livingn=307
- Health & Wellness + Home & Living + Shoppingn=302
- Food & Drink + Health & Wellness + Shoppingn=301
- Health & Wellness + Petsn=264
- Fashion & Style + Health & Wellness + Relationships & Familyn=258
- Culture & Entertainment + Health & Wellness + Sports & Outdoorsn=248
- Business & Finance + Health & Wellnessn=242
- Culture & Entertainment + Health & Wellness + Shoppingn=241
- Culture & Entertainment + Health & Wellness + Religion & Spiritualityn=233
- Food & Drink + Health & Wellness + Home & Livingn=205
- Food & Drink + Health & Wellness + Relationships & Familyn=200
- Culture & Entertainment + Education & Learning + Health & Wellnessn=198
- Culture & Entertainment + Health & Wellness + Home & Livingn=185
- Fashion & Style + Food & Drink + Health & Wellnessn=176
- Health & Wellness + Travel & Tourismn=157
- Health & Wellness + Home & Living + Relationships & Familyn=149
- Fashion & Style + Health & Wellness + Sports & Outdoorsn=137
- Health & Wellness + Relationships & Family + Shoppingn=134
- Culture & Entertainment + Health & Wellness + Petsn=118
- Culture & Entertainment + Health & Wellness + Travel & Tourismn=106
- Beauty & Personal Care + Business & Finance + Health & Wellnessn=103
- AI & Technology + Health & Wellnessn=98
- Health & Wellness + Home & Living + Misc.n=95
- Beauty & Personal Care + Health & Wellness + Reviews & Recommendationsn=88
- AI & Technology + Health & Wellness + Shoppingn=83
- Health & Wellness + Relationships & Family + Religion & Spiritualityn=79
- Education & Learning + Health & Wellness + Relationships & Familyn=74
- Health & Wellness + Misc.n=74
- Health & Wellness + Writing & Communicationn=73
- Culture & Entertainment + Health & Wellness + News & Median=72
- Books & Literature + Health & Wellnessn=71
- AI & Technology + Health & Wellness + Home & Livingn=65
- Business & Finance + Culture & Entertainment + Health & Wellnessn=65
- Beauty & Personal Care + Health & Wellness + Religion & Spiritualityn=64
- Health & Wellness + Pets + Relationships & Familyn=63
- Culture & Entertainment + Health & Wellness + Writing & Communicationn=60
- Beauty & Personal Care + Health & Wellness + Petsn=56
- Beauty & Personal Care + Education & Learning + Health & Wellnessn=52
- Health & Wellness + Relationships & Family + Travel & Tourismn=52
- Health & Wellness + Relationships & Family + Sports & Outdoorsn=51
- Health & Wellness + Shopping + Sports & Outdoorsn=51
- Arts & Crafts + Health & Wellnessn=49
- Culture & Entertainment + Health & Wellness + Misc.n=46
- Education & Learning + Fashion & Style + Health & Wellnessn=46
- AI & Technology + Beauty & Personal Care + Health & Wellnessn=44
- Fashion & Style + Health & Wellness + Religion & Spiritualityn=44
- Food & Drink + Health & Wellness + Sports & Outdoorsn=44
- Health & Wellness + Science & Naturen=43
- Arts & Crafts + Health & Wellness + Shoppingn=37
- AI & Technology + Culture & Entertainment + Health & Wellnessn=36
- Beauty & Personal Care + Fashion & Style + Health & Wellness + Home & Livingn=36
- Books & Literature + Culture & Entertainment + Health & Wellnessn=36
- Culture & Entertainment + Gaming + Health & Wellnessn=36
- Food & Drink + Health & Wellness + Petsn=36
- Health & Wellness + Pets + Shoppingn=36
- Culture & Entertainment + Health & Wellness + Reviews & Recommendationsn=35
- Health & Wellness + Home & Living + Petsn=34
- Automotive + Health & Wellness + Shoppingn=33
- Arts & Crafts + Health & Wellness + Home & Livingn=32
- Health & Wellness + Reviews & Recommendations + Shoppingn=32
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.