TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + home & living + misc. by country
Across 299 eligible public TikTok creator profiles tagged Beauty & Personal Care + Home & Living + Misc., the median profile has 13,300 followers, 0.44% engagement, and 1,320 average views.
n=299 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,150 | 13,300 | 21,600 |
| Engagement rate | 0.11% | 0.44% | 1.46% |
| Average views | 479 | 1,320 | 7,703 |
Eligible countries for beauty & personal care + home & living + misc.
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Home & Living · Misc.
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.