TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + home & living + relationships & family by country
Across 164 eligible public TikTok creator profiles tagged Beauty & Personal Care + Home & Living + Relationships & Family, the median profile has 14,400 followers, 0.36% engagement, and 1,682 average views.
n=164 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,523 | 14,400 | 39,175 |
| Engagement rate | 0.12% | 0.36% | 0.79% |
| Average views | 561 | 1,682 | 13,398 |
Eligible countries for beauty & personal care + home & living + relationships & family
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Home & Living · Relationships & Family
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.