TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + home & living + shopping by country
Across 1,000 eligible public TikTok creator profiles tagged Beauty & Personal Care + Home & Living + Shopping, the median profile has 11,400 followers, 0.09% engagement, and 735 average views.
n=1,000 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,666 | 11,400 | 23,700 |
| Engagement rate | 0.03% | 0.09% | 0.30% |
| Average views | 408 | 735 | 3,388 |
Eligible countries for beauty & personal care + home & living + shopping
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Home & Living · Shopping
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.