TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + relationships & family + shopping by country
Across 369 eligible public TikTok creator profiles tagged Beauty & Personal Care + Relationships & Family + Shopping, the median profile has 12,800 followers, 0.30% engagement, and 1,242 average views.
n=369 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,718 | 12,800 | 28,600 |
| Engagement rate | 0.13% | 0.30% | 0.79% |
| Average views | 480 | 1,242 | 6,949 |
Eligible countries for beauty & personal care + relationships & family + shopping
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Relationships & Family · Shopping
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.