TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + reviews & recommendations + shopping by country
Across 100 eligible public TikTok creator profiles tagged Beauty & Personal Care + Reviews & Recommendations + Shopping, the median profile has 15,200 followers, 0.23% engagement, and 3,534 average views.
n=100 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,355 | 15,200 | 40,850 |
| Engagement rate | 0.06% | 0.23% | 0.73% |
| Average views | 464 | 3,534 | 77,804 |
Eligible countries for beauty & personal care + reviews & recommendations + shopping
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Shopping
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.