TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + shopping + sports & outdoors by country
Across 61 eligible public TikTok creator profiles tagged Beauty & Personal Care + Shopping + Sports & Outdoors, the median profile has 10,900 followers, 0.10% engagement, and 961 average views.
n=61 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,972 | 10,900 | 21,400 |
| Engagement rate | 0.03% | 0.10% | 0.27% |
| Average views | 515 | 961 | 2,208 |
Eligible countries for beauty & personal care + shopping + sports & outdoors
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Shopping · Sports & Outdoors
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.