TikTok data benchmark
TikTok creator benchmarks: Culture & entertainment + health & wellness + news & media by country
Across 72 eligible public TikTok creator profiles tagged Culture & Entertainment + Health & Wellness + News & Media, the median profile has 25,700 followers, 0.29% engagement, and 4,154 average views.
n=72 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 12,000 | 25,700 | 61,300 |
| Engagement rate | 0.10% | 0.29% | 0.68% |
| Average views | 1,587 | 4,154 | 17,673 |
Eligible countries for culture & entertainment + health & wellness + news & media
1 group currently clears the 30-profile publication floor.
Component categories: Culture & Entertainment · Health & Wellness · News & Media
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.