TikTok data benchmark
Culture & Entertainment + Health & Wellness + Shopping TikTok creator benchmarks by country
Across 238 eligible public TikTok creator profiles tagged Culture & Entertainment + Health & Wellness + Shopping, the median profile has 10,100 followers, 0.34% engagement, and 2,246 average views.
n=238 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,168 | 10,100 | 17,725 |
| Engagement rate | 0.11% | 0.34% | 1.14% |
| Average views | 539 | 2,246 | 24,574 |
Eligible countries for Culture & Entertainment + Health & Wellness + Shopping
1 groups currently clear the 30-profile publication floor.
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.