TikTok data benchmark
TikTok creator benchmarks: Culture & entertainment + health & wellness + shopping by country
Across 241 eligible public TikTok creator profiles tagged Culture & Entertainment + Health & Wellness + Shopping, the median profile has 11,900 followers, 0.22% engagement, and 1,288 average views.
n=241 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,216 | 11,900 | 30,800 |
| Engagement rate | 0.07% | 0.22% | 0.64% |
| Average views | 531 | 1,288 | 12,609 |
Eligible countries for culture & entertainment + health & wellness + shopping
1 group currently clears the 30-profile publication floor.
Component categories: Culture & Entertainment · Health & Wellness · Shopping
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.