TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + business & finance + health & wellness by country
Across 103 eligible public TikTok creator profiles tagged Beauty & Personal Care + Business & Finance + Health & Wellness, the median profile has 14,000 followers, 0.44% engagement, and 3,769 average views.
n=103 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,461 | 14,000 | 24,650 |
| Engagement rate | 0.15% | 0.44% | 1.60% |
| Average views | 885 | 3,769 | 25,711 |
Eligible countries for beauty & personal care + business & finance + health & wellness
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Business & Finance · Health & Wellness
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.