TikTok data benchmark
Beauty & Personal Care + Culture & Entertainment + Health & Wellness TikTok creator benchmarks by country
Across 588 eligible public TikTok creator profiles tagged Beauty & Personal Care + Culture & Entertainment + Health & Wellness, the median profile has 10,000 followers, 0.50% engagement, and 1,970 average views.
n=588 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,496 | 10,000 | 28,700 |
| Engagement rate | 0.16% | 0.50% | 1.64% |
| Average views | 500 | 1,970 | 30,113 |
Eligible countries for Beauty & Personal Care + Culture & Entertainment + Health & Wellness
1 groups currently clear the 30-profile publication floor.
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.