TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + culture & entertainment + health & wellness by country
Across 532 eligible public TikTok creator profiles tagged Beauty & Personal Care + Culture & Entertainment + Health & Wellness, the median profile has 14,100 followers, 0.27% engagement, and 1,713 average views.
n=532 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,278 | 14,100 | 45,675 |
| Engagement rate | 0.11% | 0.27% | 0.72% |
| Average views | 571 | 1,713 | 14,847 |
Eligible countries for beauty & personal care + culture & entertainment + health & wellness
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Culture & Entertainment · Health & Wellness
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.