TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + education & learning + health & wellness by country
Across 52 eligible public TikTok creator profiles tagged Beauty & Personal Care + Education & Learning + Health & Wellness, the median profile has 15,750 followers, 0.29% engagement, and 2,486 average views.
n=52 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,000 | 15,750 | 41,000 |
| Engagement rate | 0.11% | 0.29% | 1.40% |
| Average views | 663 | 2,486 | 26,338 |
Eligible countries for beauty & personal care + education & learning + health & wellness
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Education & Learning · Health & Wellness
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.