TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + fashion & style + health & wellness by country
Across 891 eligible public TikTok creator profiles tagged Beauty & Personal Care + Fashion & Style + Health & Wellness, the median profile has 17,400 followers, 0.30% engagement, and 1,839 average views.
n=891 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,863 | 17,400 | 49,250 |
| Engagement rate | 0.09% | 0.30% | 0.92% |
| Average views | 572 | 1,839 | 14,674 |
Eligible countries for beauty & personal care + fashion & style + health & wellness
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Fashion & Style · Health & Wellness
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.