TikTok data benchmark
Beauty & Personal Care + Fashion & Style + Health & Wellness TikTok creator benchmarks by country
Across 1,003 eligible public TikTok creator profiles tagged Beauty & Personal Care + Fashion & Style + Health & Wellness, the median profile has 10,400 followers, 0.64% engagement, and 3,413 average views.
n=1,003 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,942 | 10,400 | 27,600 |
| Engagement rate | 0.17% | 0.64% | 2.23% |
| Average views | 693 | 3,413 | 43,198 |
Eligible countries for Beauty & Personal Care + Fashion & Style + Health & Wellness
1 groups currently clear the 30-profile publication floor.
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.