TikTok data benchmark
Beauty & Personal Care + Food & Drink + Health & Wellness TikTok creator benchmarks by country
Across 379 eligible public TikTok creator profiles tagged Beauty & Personal Care + Food & Drink + Health & Wellness, the median profile has 9,977 followers, 0.35% engagement, and 2,289 average views.
n=379 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,261 | 9,977 | 19,600 |
| Engagement rate | 0.11% | 0.35% | 1.21% |
| Average views | 432 | 2,289 | 36,488 |
Eligible countries for Beauty & Personal Care + Food & Drink + Health & Wellness
1 groups currently clear the 30-profile publication floor.
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.