TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + food & drink + health & wellness by country
Across 344 eligible public TikTok creator profiles tagged Beauty & Personal Care + Food & Drink + Health & Wellness, the median profile has 13,600 followers, 0.17% engagement, and 1,378 average views.
n=344 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,462 | 13,600 | 30,725 |
| Engagement rate | 0.05% | 0.17% | 0.61% |
| Average views | 435 | 1,378 | 10,312 |
Eligible countries for beauty & personal care + food & drink + health & wellness
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Food & Drink · Health & Wellness
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.