TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + health & wellness + home & living by country
Across 440 eligible public TikTok creator profiles tagged Beauty & Personal Care + Health & Wellness + Home & Living, the median profile has 13,400 followers, 0.17% engagement, and 1,029 average views.
n=440 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,389 | 13,400 | 25,725 |
| Engagement rate | 0.05% | 0.17% | 0.73% |
| Average views | 416 | 1,029 | 5,416 |
Eligible countries for beauty & personal care + health & wellness + home & living
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Health & Wellness · Home & Living
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.