TikTok data benchmark
Beauty & Personal Care + Health & Wellness + Home & Living TikTok creator benchmarks by country
Across 613 eligible public TikTok creator profiles tagged Beauty & Personal Care + Health & Wellness + Home & Living, the median profile has 5,333 followers, 0.70% engagement, and 1,601 average views.
n=613 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,180 | 5,333 | 14,200 |
| Engagement rate | 0.16% | 0.70% | 2.53% |
| Average views | 468 | 1,601 | 19,535 |
Eligible countries for Beauty & Personal Care + Health & Wellness + Home & Living
2 groups currently clear the 30-profile publication floor.
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.