TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + health & wellness + relationships & family by country
Across 366 eligible public TikTok creator profiles tagged Beauty & Personal Care + Health & Wellness + Relationships & Family, the median profile has 14,550 followers, 0.27% engagement, and 2,739 average views.
n=366 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,363 | 14,550 | 36,375 |
| Engagement rate | 0.13% | 0.27% | 0.71% |
| Average views | 698 | 2,739 | 25,925 |
Eligible countries for beauty & personal care + health & wellness + relationships & family
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Health & Wellness · Relationships & Family
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.