TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + health & wellness + reviews & recommendations by country
Across 88 eligible public TikTok creator profiles tagged Beauty & Personal Care + Health & Wellness + Reviews & Recommendations, the median profile has 13,850 followers, 0.14% engagement, and 922 average views.
n=88 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,460 | 13,850 | 41,900 |
| Engagement rate | 0.04% | 0.14% | 0.66% |
| Average views | 491 | 922 | 4,077 |
Eligible countries for beauty & personal care + health & wellness + reviews & recommendations
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Health & Wellness
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.