TikTok data benchmark
Beauty & Personal Care + Health & Wellness + Reviews & Recommendations TikTok creator benchmarks by country
Across 96 eligible public TikTok creator profiles tagged Beauty & Personal Care + Health & Wellness + Reviews & Recommendations, the median profile has 8,358 followers, 0.47% engagement, and 1,421 average views.
n=96 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,432 | 8,358 | 17,300 |
| Engagement rate | 0.08% | 0.47% | 2.48% |
| Average views | 422 | 1,421 | 37,501 |
Eligible countries for Beauty & Personal Care + Health & Wellness + Reviews & Recommendations
1 groups currently clear the 30-profile publication floor.
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.