TikTok data benchmark
Beauty & Personal Care + Health & Wellness + Shopping TikTok creator benchmarks by country
Across 1,097 eligible public TikTok creator profiles tagged Beauty & Personal Care + Health & Wellness + Shopping, the median profile has 7,674 followers, 0.11% engagement, and 649 average views.
n=1,097 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,958 | 7,674 | 14,800 |
| Engagement rate | 0.03% | 0.11% | 0.37% |
| Average views | 343 | 649 | 4,940 |
Eligible countries for Beauty & Personal Care + Health & Wellness + Shopping
1 groups currently clear the 30-profile publication floor.
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.