TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + health & wellness + shopping by country
Across 1,062 eligible public TikTok creator profiles tagged Beauty & Personal Care + Health & Wellness + Shopping, the median profile has 10,800 followers, 0.06% engagement, and 665 average views.
n=1,062 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,715 | 10,800 | 22,975 |
| Engagement rate | 0.02% | 0.06% | 0.20% |
| Average views | 350 | 665 | 2,334 |
Eligible countries for beauty & personal care + health & wellness + shopping
1 group currently clears the 30-profile publication floor.
Component categories: Beauty & Personal Care · Health & Wellness · Shopping
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.