TikTok data benchmark
United Kingdom Beauty & Personal Care + Business & Finance TikTok creator benchmarks
Among 64 eligible public TikTok creator profiles in the United Kingdom tagged Beauty & Personal Care + Business & Finance, the median profile has 3,664 followers, 1.57% engagement, and 12,703 average views.
n=64 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,555 | 3,664 | 10,800 |
| Engagement rate | 0.60% | 1.57% | 5.56% |
| Average views | 1,362 | 12,703 | 48,873 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Beauty & Personal Care + Business & Finance in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 340 | 4.4K | 1.14% | 2.3K |
| Nigeria | 76 | 1.8K | 2.17% | 1.4K |
| Malaysia | 60 | 3.2K | 1.53% | 2.7K |
| Philippines | 33 | 2.4K | 0.99% | 1.9K |
| Indonesia | 30 | 3K | 0.71% | 7.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.