TikTok data benchmark
United Kingdom Fashion & Style + Shopping TikTok creator benchmarks
Among 405 eligible public TikTok creator profiles in the United Kingdom tagged Fashion & Style + Shopping, the median profile has 9,631 followers, 4.82% engagement, and 21,635 average views.
n=405 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,236 | 9,631 | 30,400 |
| Engagement rate | 1.31% | 4.82% | 17.66% |
| Average views | 3,090 | 21,635 | 137,128 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
| Culture & Entertainment + Fashion & Style | 174 | 12.3K | 7.11% | 47.4K |
Fashion & Style + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,698 | 10K | 0.30% | 3.6K |
| Japan | 429 | 8.5K | 5.23% | 62.3K |
| Spain | 286 | 12.9K | 1.79% | 24.2K |
| Mexico | 249 | 11.9K | 1.02% | 15K |
| Philippines | 243 | 7.3K | 1.56% | 27.2K |
| South Korea | 228 | 6K | 1.10% | 8.3K |
| Australia | 227 | 12.4K | 3.33% | 27.7K |
| Thailand | 215 | 12K | 3.29% | 23K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.