TikTok data benchmark
United Kingdom Business & Finance + Reviews & Recommendations TikTok creator benchmarks
Among 103 eligible public TikTok creator profiles in the United Kingdom tagged Business & Finance + Reviews & Recommendations, the median profile has 2,834 followers, 3.32% engagement, and 12,881 average views.
n=103 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,270 | 2,834 | 13,450 |
| Engagement rate | 1.27% | 3.32% | 9.69% |
| Average views | 987 | 12,881 | 43,650 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Business & Finance + Reviews & Recommendations in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 184 | 8K | 0.98% | 8.1K |
| Australia | 78 | 2.3K | 2.66% | 6.6K |
| Philippines | 39 | 34.2K | 3.46% | 158.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.